Kochouseph Chittilappilly

Biography

Kochouseph Chittilappilly was born to C. O. Thomas in Parappur, a suburb of Thrissur in the south Indian state of Kerala in 1950. His early schooling was at the local church school after which he graduated from Christ College, Irinjalakuda and followed it with a master's degree in Physics from St. Thomas College, Thrissur in 1970. His career kick started in 1973 at Telics, a Thiruvananthapuram based electronics company manufacturing voltage stabilizers and emergency lamps, in the capacity of a supervisor where he worked for three years.

In 1977, he founded V-Guard Industries, a small electronics manufacturing unit for the production of voltage stabilizers with a capital of ₹100,000. The company which had 2 employees at its modest manufacturing facility in Thrissur at inception, grew over the years to become the largest selling stabilizer brand in India. The company claims to have 500 distributors, 3000 dealers, 20,000 retailers and a network of service centres across India supporting a product range composed of Pumps and Motors, Electric and Solar Water Heaters, Wiring Cables, UPS, and Ceiling Fans. The company has an Indian market share of 20 percent in UPS segment, 15 percent in pumps, 12 percent in water heaters and 7 percent in wiring cables segments.

Chittilapilly is reported to have introduced a new business model by total product outsourcing coupled with in-house quality control when his factories were shut down following a workers' strike in the 1980s. Later, diversifying the business, he started the first water theme park in the state of Kerala under the name, Veegaland, in 2000. Another park on a larger scale, Wonderla, was subsequently started in Bengaluru. Veegaland has since been renamed as Wonderla Kochi, in an effort to establish the name as a brand. Veegaland Developers is another venture by Kochouseph Chittillappilly that is in to construction of ready to occupy flats and apartments in Cochin

Chittilapilly is married to Sheila and the couple has two sons Arun Chittilappilly and Mithun Chittilappilly. Sheila is the Managing Director of V-Star Creations, a group company. Arun heads the amusement park business, Wonderla and Mithun is the incumbent Managing Director of V-Guard Industries.

Writing career

Chittilappilly published his first book, Practical Wisdom, in 2005, which is an account of practical management techniques he derived from his personal experiences. Two more books in the same series followed, Practical Wisdom 1: In Real Life and Management (2010) and Practical Wisdom 2: In Real Life and Management (2012). In between, he published his autobiographical work, Ormakkilivathil (Down Memory Lane) in 2011 which had forewrod written by renowned Malayalam writer, T. Padmanabhan.

Bibliography

Philanthropic and humanitarian activities

K. Chittilapilly Foundation, founded by Kochouseph Chittilapilly, is a non profit organization and serves as the conduit for his philanthropic activities. The foundation, based in Kakkanadu, Kochi, also oversees the activities of Thomas Chittilapilly Trust, another charitable venture of Chittilapilly which is named after his father and runs two institutions, an old age home where elderly people are housed and provided with sustenance and medical care, and Shantimandiram, a home for destitute children where they are provided with shelter, education and food. The institutions are managed by the Sisters of Nirmala Province, a provincialate of catholic nuns located at Kolazhy in Thrissur. It has also instituted an organ donation award for recognising people who come forward for organ donation and to promote organ donation among people. The foundation offers awards for those who voluntarily donate their own organs or to families who donate the organs of their brain-dead relatives; the awards carry cash components ranging from ₹100,000 to ₹500,000, totaling ₹3.7 million every year.

In 2011, Chittilapilly donated one of his kidneys to a stranger, a truck driver, and started an organ donor chain - where one of the family members of the recipient had to donate an organ thereby forming a donor chain. As a part of the programme, Chittilapilly donated one of his kidneys to a truck driver, becoming the first depositor with the Kidney Federation of India (KFI) and is now closely associated with the movement.

Stray Dog Free movement

Chittilappilly is the chairman of the Stray Dog Free movement, which advocates action against the risks allegedly posed by stray dogs in Kerala, including the amendment of legislation forbidding the killing of these dogs. The movement has pointed to the danger of rabies and referred to stray dogs as a "menace". Chittilappilly has staged hunger strikes to protest this legislation, and what he claims is governmental failure to address this issue. He has stated that the government's actions amount to valuing stray dogs over human lives and property. He has encouraged citizens to pressure the government to amend these laws, and to kill stray dogs themselves despite the accompanying 50-rupee fine. Chittilappilly has been arrested under statutes preventing cruelty to animals after tying four stray dogs in front of a police station.

The movement is related to governmental plans to cull stray dogs which have prompted an international campaign to "Boycott Kerala Tourism". Opponents of the Stray Dog Free movement have argued that vaccination and spay/neuter campaigns are a more effective and humane method of controlling the stray dog population. Members of the Stray Dog Free movement have alleged that opposition is being funded by rabies vaccine manufacturers.

Awards

Chittilapilly is a recipient of Rashtriya Samman from the Government of India for being the highest tax payer in India. He was selected as the Malayala Manorama Newsmaker of the Year 2011, the year he became an organ donor, the award reaching him in 2012. He is also a recipient of awards such as Millennium Businessman of Kerala from Business Deepika, Tourism Man of the Year 2000 from Destination Kerala, Manager of the Year 2000 from the Travancore Management Association and Tourism Man of the Year 2011 from the Association of Tourism Trade Organisations, India (ATTOI).