Harman Patil (Editor)

KidZania

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Website
  
kidzania.com

Founded
  
1996

Founder
  
Xavier Lopez Ancona

KidZania httpslh6googleusercontentcomuFFr6rtYVEAAA

Type
  
Family Entertainment Center

CEO
  
Xavier Lopez Ancona (Sep 1999–)

Profiles

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KidZania is a privately held Mexican chain of family entertainment centers currently operating in 24 locations worldwide, allowing children to work in adult jobs and earn currency. KidZania has received more than 31 million visitors since its opening, making it one of the fastest growing global edutainment brands in the world.

Contents

Overview

Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. In this city, children aged 4 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonald's restaurant, painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines, Emirates and Saudia.

The children earn kidZos (KidZania's currency) while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on KidZania's activities. Inside every KidZania facility around the world, children wear electronic bracelets that allow parents to keep track of their kids remotely.

The blending of marketing has led The Morning News to dub KidZania as "advertainment", stating "there is little that's pretend, and the play revolves around following instructions from the adult Zupervisors." Children also make up the governance of KidZania, with a 14-member group.

Bollywood actor Shah Rukh Khan owns a 26% share in KidZania India and helps promote the brand in India.

History

KidZania was created and developed by the Mexican entrepreneur Xavier López Ancona, the current KidZania CEO. The first KidZania opened in September 1999 in Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Niños ("The City of the Children").

Corporate sponsors funded 55% of the initial investment.

In 2007, KidZania hired entertainment strategist Andrew Darrow as executive vice president to expand the operation. Cammie Dunaway joined in late 2010 as the chief marketing officer.

KidZania at Westfield London, cost £20  million to build. In partnership with British Airways, it is operated by Joel Cadbury and Ollie Vigors through their Longshot Ltd company.

KidZania characters/mascots

The mascots of KidZania are called the Rightz Keepers. They represent the rights that all KidZania patrons have, and together, they share an extra sixth right, the Right to Be.

  • Urbano - Right to Know
  • Vita - Right to Care
  • Bache - Right to Play
  • Beebop - Right to Create
  • Chika - Right to Share
  • Locations

  • KidZania Mexico City, opened in September 1999 as La Ciudad de los Niños, rebranded KidZania La Ciudad de los Niños
  • KidZania Monterrey, opened in May 2006
  • Kidzania Tokyo, opened in October 2006 (franchise)
  • KidZania Jakarta, opened in November 2007 (franchise)
  • Kidzania Koshien, opened in March 2009 (franchise)
  • KidZania Lisbon, opened June 2009 (franchise)
  • KidZania Dubai, opened January 2010 (franchise)
  • KidZania Seoul, opened February 2010 (franchise)
  • KidZania Kuala Lumpur, opened February 2012 (franchise)
  • KidZania Santiago, opened May 2012 (franchise)
  • KidZania Cuicuilco in Mexico City, opened June 2012
  • KidZania Bangkok, opened March 2013 (franchise)
  • KidZania Mumbai, opened April 2013 (franchise)
  • KidZania Kuwait, opened June 2013 (franchise)
  • KidZania Cairo, opened September 2013 (franchise)
  • Kidzania Turkey, Istanbul, opened February 2014 (franchise)
  • KidZania Jeddah, opened January 2015 (franchise)
  • KidZania São Paulo, opened January 2015 (franchise)
  • KidZania London, opened June 2015 (franchise)
  • KidZania Manila, opened August 2015 (franchise)
  • KidZania Moscow, opened in 28 January 2016 in largest Europe shopping mall - Aviapark (franchise)
  • KidZania Busan, South Korea, opened in April 2016. This is the second KidZania in South Korea.
  • KidZania Singapore, opened April 12, 2016 (franchise)
  • KidZania Delhi NCR, India, opened in May 2016
  • Kidzania Doha, Qatar, is scheduled to open in 2018
  • Mix

  • KidZania Oita, is scheduled to open in 2016
  • KidZania Central Hokuriku, is scheduled to open in 2016
  • KidZania Eastern Hokuriku, is scheduled to open in 2016
  • KidZania Western Hokuriku, is scheduled to open in 2016
  • KidZania Paris, is scheduled to open in 2016
  • KidZania Kagoshima, is scheduled to open in 2016
  • KidZania Rome, is scheduled to open in 2016
  • KidZania Beppu, is scheduled to open in 2016
  • KidZania Pensacola, is scheduled to open in 2016
  • KidZania Matsuyama, is scheduled to open in 2017
  • KidZania Okazaki, is scheduled to open in 2017
  • KidZania Pátzcuaro, is scheduled to open in 2018
  • KidZania Chiryū, is scheduled to open in 2018
  • KidZania United States, is scheduled to open in the middle of 2017
  • Awards and recognition

    KidZania was voted the World's Top Family Entertainment Center by the IAAPA (International Association of Amusement Parks and Attractions) and 2009 Global Leisure Operator of the Year.

    From 2011 to 2015, KidZania has been recognized as one of The Best Mexican Companies (Las Mejores Empresas Mexicanas), a recognition promoted by Banamex, Deloitte México and Tecnológico de Monterrey.

    References

    KidZania Wikipedia


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