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Kevin Lane Keller

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Name  Kevin Keller

Role  Professor
Kevin Lane Keller wwwtuckdartmoutheduuploadsfacultyFkellerk
Education  Cornell University, Duke University
Books  Strategic Brand Management, Marketing Management, Administracao de Marketing, Best practice cases in, Marketing Management - Global Ed
Similar People  Philip Kotler, Gottfried Keller, Gerald Keller, Marian Burk Wood

Professor kevin lane keller on brand value and marketing


Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management.

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Kevin Lane Keller World39s Best BSchool Professors Kevin Lane Keller

Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke University.

Kevin Lane Keller Synergy Communications News Room

In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church.

Kevin Lane Keller Video Campaign India in conversation with Prof Kevin

Keller currently resides in Etna, New Hampshire.

Kevin Lane Keller Excellence in communications Lecture at BMW Training

Prof kevin lane keller on the new brand imperatives part 1 of 4 vts 01 1 vob


Books

  • Kotler, Philip/Keller, Kevin Lane: Marketing Management, 13th edition, Upper Saddle River, NJ: Prentice-Hall, 2009, ISBN 978-0131457577
  • Keller, Kevin Lane: Strategic Brand Management, 4th edition, Upper Saddle River, NJ: Prentice-Hall. 2012, ISBN 978-0132664257
  • Keller, Kevin Lane: Best Practice Cases in Branding, 3rd ed., Upper Saddle River, NJ: Prentice-Hall, 2008, ISBN 978-0131888654
  • References

    Kevin Lane Keller Wikipedia


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