Samiksha Jaiswal (Editor)

Journal of Marketing Research

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Abbreviated title (ISO 4)
  
J. Mark. Res.

Language
  
English

Publication history
  
1964-present

Discipline
  
Marketing

Edited by
  
Rajdeep Grewal

Publisher
  
American Marketing Association (United States)

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2014 impact factor of 2.300.

Contents

Awards

In 1996 the journal established the Paul E. Green Award in honour of Paul E. Green for the for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.

Editors-in-chief

The following persons are or have been editor-in-chief of this journal:

  • Frank Bass 1972-1975
  • Gilbert A. Churchill 1978-1982
  • William Perreault 1983-1985
  • Rajdeep Grewal 2016–present

    • Notable papers

  • Churchill, Gilbert (1979). "A paradigm for developing better measures of marketing constructs". Journal of Marketing Research. 16 (1): 64–73. doi:10.2307/3150876. JSTOR 3150876. 
  • Oliver, Richard L. (1980). "A cognitive model of the antecedents and consequences of satisfaction decisions". Journal of Marketing Research. 17 (4): 460–469. doi:10.2307/3150499. JSTOR 3150499. 
  • Claes Fornell and David F. Larcker (1981). "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error". Journal of Marketing Research. 18 (1): 39–50. doi:10.2307/3151312. JSTOR 3151312. 
  • Gilbert A. Churchill and Carol Surprenant (1982). "An investigation into the determinants of customer satisfaction.". Journal of Marketing Research. 19 (4): 491–504. doi:10.2307/3151722. JSTOR 3151722. 
  • Aaker, Jennifer (1997). "Dimensions of brand personality". Journal of Marketing Research. 34 (3): 347–356. doi:10.2307/3151897. JSTOR 3151897. 

    • References

    Journal of Marketing Research Wikipedia
    (Text) CC BY-SA


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