Branding Mix 96 | First air date 1947 (as KCRA-FM) | |
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Slogan Today's Hits, Yesterday's Favorites Frequency 96.1 MHz (also on HD Radio)96.1 HD-2: 50s-60s Oldies | ||
KYMX is commercial radio station located in Sacramento, California. Owned by CBS Radio, it broadcasts an adult contemporary format branded as Mix 96. Its transmitter is located in Natomas, and its studios are in North Sacramento (just north of the American River).
Contents
History
Mix 96 went on the air in 1990, replacing KCTC, a beautiful music/"California Sound" station. KCTC, in turn, had moved to adult standards-formatted 1320 AM. Mix 96 had been a soft rock station since its inception, but recently has expanded its playlist to include more adult contemporary (i.e. beyond soft rock, such as country/rock crossovers and occasional disco) songs, its playlist covering four decades of music.
The KYMX story goes all the way back to March 1947, when founder Central Valleys Broadcasting Co. received a construction permit for a new Class B FM station in Sacramento at 96.1 MHz. This new Class B FM station would be assigned the call letters KCRA-FM, since it was the FM adjunct to 1320 AM KCRA, which Central Valleys Broadcasting had founded two years earlier. In September 1968, the KCRA-FM call letters were changed to KCTC, and the station would retain these letters for 22 years, becoming KYMX in 1990.
KYMX-HD2
KYMX's HD2 subcarrier, which has yet to sign on, will offer an Oldies format focusing on music from the 1950s and 1960s.