First air date 1962 (as KXOL) ERP 100,000 watts Frequency 99.5 MHz Format Country music Branding 99.5 The Wolf | Language(s) English HAAT 511 meters (1,677 ft) City of license Fort Worth Owner Cumulus Media Slogan Texas Country | |
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Broadcast area Dallas/Fort Worth Metroplex Audience share 5.9 (January 2017, Nielsen Audio[1]) Area Dallas–Fort Worth metroplex | ||
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KPLX (99.5 FM, "99.5 The Wolf") is an American commercial radio station broadcasting a country music format on 99.5 FM, serving the Dallas/Fort Worth metroplex in Texas and is under ownership of Cumulus Media. The station's studios are located in the Victory Park district in Dallas just north of downtown, and its transmitter is located in Cedar Hill, Texas.
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History
99.5 was activated in 1962 as KXOL-FM. It operated as a sister station to KXOL 1360 (now KMNY). Calls changed to KCWM in the late sixties and to KPLX in 1974. It was owned by the Wendall Mayes family (KNOW Austin, KCRS Midland, interests in others) until 1974 when it was sold to Susquehanna Broadcasting (later acquired by Cumulus Group).
The station first started out with a middle of the road music format in 1974, then it was changed to a country station on January 7, 1980. The station was known on-air as "K-Plex". The station re-branded as "The Wolf" on July 24, 1998.
KPLX has won radio station of the year award from the Country Music Association and the Academy of Country Music, as well as RAB Marconi Awards, Billboard/R&R and Radio Music Awards. Susquehanna was eventually acquired by Cumulus Media in 2005.
With its parent company's acquisition of Citadel Broadcasting, KPLX is now a sister station to long-time rival KSCS (96.3); the latter shifted to a Nash FM-inspired pop/country hybrid format in 2015 to differentiate the two.
HD Radio
KPLX broadcasts using HD Radio, and simulcasts sister station WBAP News/Talk 820 AM on the station's HD-2 channel. Previously, the HD2 channel carried a Top 40 format as "Vibe 99-5."
On October 7, 2013, Cumulus announced that the simulcast of SportsRadio 1310 The Ticket will move to 96.7, switching places with the simulcast of WBAP News/Talk 820 AM. The format flips took effect on October 21.
Airstaff
The current weekday lineup (as of April 26, 2016): Morning drive is hosted by The Wake Up With The Wolf Show with Lisa Taylor and Skip Mahaffey, Smokey Rivers on middays, Mark Phillips on afternoon drive, and Bill Bowen from 7pm-Midnight.