ERP 43,000 watts Frequency 93.7 MHz Format Regional Mexican Branding La Raza 93.7 | HAAT 600.2 meters City of license Krum Owner Liberman Broadcasting | |
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Broadcast area Denton/Decatur/Gainesville/
Bowie First air date 1984 as KZEA in Pauls Valley, Oklahoma Audience share 1.5 (January 2017, Nielsen Audio[1]) Class C1 (construction permit for C0) Area Denton, Gainesville, Decatur, Bowie Sister stations KZZA, KBOC, KZMP-FM, KZMP, KMPX | ||
KNOR (93.7 FM), branded as "La Raza 93.7", is a radio station in the Dallas/Fort Worth area in Texas, transmitting on 93.7 FM and rebroadcast on KMPX channel 29.12. This station is owned and operated by Liberman Broadcasting. Its translation in English means "the race 93.7."
Station history
The station was first established as KZEA in 1984 (then KTYX and KICM) in Pauls Valley, Oklahoma. The station plotted to move to the Dallas area on rimshot 93.7 frequency in 2002. In 2003, the KICM call letters and country format were sent to 93.7's sister station at 97.7-Ardmore, Oklahoma, who's callsign, KNOR and format, were assumed by 93.7, and the station went dark on the same day. The studios were moved to Krum, Texas on August 1, 2003 with signal testing beginning in the fall under a smooth jazz format (nothing more than the same Jazz disc continually repeated); regular programming began in March 2004 under an urban contemporary format as Party 93.7; making it the only time in the 2000s the Metroplex had two urban contemporary radio stations. In 2006, KNOR switched again to a Regional Mexican format now known as La Raza 93.7, much like its sister stations KTJM & KJOJ in Houston, Texas. The switch was kicked off with a music marathon, but the station is working on hiring local DJs. Ironically that same year Liberman would buy KNOR's former competitor, Hispanic Rhythmic KZZA from Entravision and would flip that station back to its former Rhythmic Contemporary format around the same time as KNOR's flip.
Radio vet Kevin McCarthy was reported to have expressed serious interest in buying the station, but interference from a local media broker, who was trying to force its way in as a middleman on the transaction, ended up ruining the deal. McCarthy then scrapped his dream of ownership and signed on with the new KMSR-990 (now KFCD) as a talk show host.
The station is broadcast from Texas' largest structure, Liberman Broadcasting Tower Era, located on a ranch in unincorporated Cooke County, Texas.
