City Muenster, Texas Frequency 106.7 MHz | Branding La Ranchera 106.7/1540 Repeater(s) KZMP 1540 kHz | |
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Broadcast area Dallas-Fort Worth Metroplex/Decatur/ Gainesville/Jacksboro/Bowie/Sherman/Denison Slogan La Autentica Musica Mexicana | ||
KZZA (106.7 FM, "La Ranchera 106.7") is a radio station broadcasting a Regional Mexican format. Licensed to the suburb of Muenster, Texas, it serves the Dallas-Ft. Worth metropolitan area. It first began broadcasting in 1990 under the call sign KXGM at 106.5 FM. The station is currently owned by Liberman Broadcasting. Its transmitter is located in northern most Wise County near Greenwood, Texas. It is simulcasted on KMPX channel 29.10.
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Early beginnings
The station's roots began on September 9, 1990, at 106.5, as a "great oldies" station with the call letters KXGM until 2001 when it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years. So, on August 14, 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7 KDL, "The Dance Leader" and later, "The Texas Party Station").
The "Casa" era
On February 16, 2005, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' full-time.
On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.
However, after a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to the rhythmic panel in May 2007.
Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that features club mix shows every night of the week, unlike their competitors, who relegate it to the weekends.
On July 7, 2008 the station shifted back to Hispanic Rhythmic, leaving only Radio One's KBFB as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency, it has created a loyal following throughout their 5-year run.
106.7 today
On April 6, 2009, the station again switched formats to Spanish Oldies as "La Bonita 106.7", currently running with one jock during the mornings. Ermilo Obiedo airs every morning from 7am-1pm. The rest of the programming is jockless with afternoon requests. This was due to KEGL changing formats back to active rock in 2007.
On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7", and is now simulcasting on AM sister station KZMP 1540 AM.