KMRO

Updated on Dec 25, 2023

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First air date April 21, 1988 ERP 10,500 watts Frequency 90.3 MHz Format Christian radio Slogan Tu estación de bendición.		Audience share 2.2 (Fall 2007, RRC) HAAT 280.5 meters (920 ft) City of license Camarillo Branding Radio Nueva Vida

Broadcast area Ventura County, Santa Barbara, California, and the Conejo Valley Repeater(s) KLTX 1390 kHz Long Beach KSDO 1130 kHz San Diego KEYQ 980 kHz Fresno KGZO 90.9 MHz Shafter +15 translators Owner The Association For Community Education, Inc_ Area Santa Barbara, Ventura County, California, Conejo Valley

KMRO (90.3 MHz) is an FM radio station licensed to Camarillo, California, and broadcasting a Spanish Religious radio format. The station is owned by The Association For Community Education, Inc. It is the flagship radio station of the Spanish religious radio network "Radio Nueva Vida" based in Camarillo, California. With 4 primary stations in the AM and FM bands as well as an additional 15 translators, the station serves much of California, between the South Bay of Northern California and the U.S.-Mexico border south of San Diego with Spanish-language evangelical programming.

The La Nueva Vida network consists of five other full-power radio stations: KLTX 1390 AM in Long Beach, California, KEYQ 980 AM in Fresno, KGZO 90.9 FM in Bakersfield, KSDO 1130 AM in San Diego, and KEZY 1240 AM in San Bernardino. KLTX 1390 AM in Long Beach, KSDO 1130 AM in San Diego and KEZY 1240 AM in San Bernardino are owned by Hi-Favor Broadcasting and have commercial licenses from the Federal Communications Commission to accept paid advertising.

KSDO operates with 10,000 watts full-time. KEYQ operates with 500 watts day and 48 watts night.

Translators

KMRO is relayed by an additional 13 translators to widen its broadcast area:

KGER, KLTX

For many years, it was KGER, owned by John Brown University of Siloam Springs, Arkansas. Its studios and offices were in Long Beach, California, which is still its city of license. In 1996, the station was sold to Salem Communications, which changed the call letters to KLTX ("K-Light"). Both versions carried Christian teaching and informational shows. In the KLTX years, the station also aired Michael Reagan's nationally syndicated political talk show. By 1999, KLTX broadcast half the day in English and the other half in Spanish.

In 2001, KLTX was sold to Hi-Favor, a programmer that specializes in Spanish-language evangelical programming, doing business as Radio La Nueva Vida. All English-language shows were removed immediately.[1]

KEZY

KEZY simulcast KKLA and KLTX at various times in the 1990s and early-2000s under Salem Communications ownership until Hi-Favor [2] purchased this station. In addition to religious programs and talk shows, KEZY carried Rancho Cucamonga Quakes minor league baseball games and high school football games.

KSDO

1130 signed on the air in 1946 as KYOR, but KSDO also traces its history to 1510 KUSN, which was a daytime only station. Sometime in the 1950s KUSN bought KYOR and put the KUSN call letters on 1130 and KYOR and 1510 in San Diego ceased to exist. Also in the early-1950s (as legend goes) the KUSN call letters were stripped from 1130 by request of the United States Navy, and that is when the call letters KSDO came to the station. In the 1950s, KSDO was the only San Diego AM station with an all classical music format.. In the 1960s, KSDO (owned then by Sherwood R. Gordon) had a Beautiful Music format which was changed in the early-1970s under Gordon Broadcasting ownership to an all news format managed by Lawrence E. Gordon. From at least the mid-1970s through its flip to Spanish religious broadcasting talk, KSDO had some sort of news, talk, or financial talk format. It was also the flagship station of the San Diego Chargers during its "Air Coryell" years (early-1980s). The station was formerly owned by Chase Media Properties and was also part-owned by Clear Channel Communications airing business talk. Chase Media sold KSDO to Nueva Vida and it became a Radio Nueva Vida station.