Branding La M 107.3 First air date 1989 (as KWCD) | Frequency 107.3 MHz | |
City Grover Beach, California Broadcast area San Luis Obispo, California Format Regional Mexican (KMLA simulcast) | ||
KMLM-FM is a commercial radio station located in Grover Beach, California, broadcasting to the San Luis Obispo, California, area on 107.3 FM.
New Rock 107.3
Until July 2016, the then-KURQ was alternative rock as "New Rock 107.3". The Bob & Tom Show aired Monday to Saturday from 5am to 10am. KURQ also featured local rock on its playlist such as Still Time, Entoven, Malo Culo, New Tomorrow, 3's & 9's, and Siko. Each Spring, KURQ released a CD titled "SLO & Dysfunctional" featuring local rock from San Luis Obispo. Each fall New Rock 107.3 released "The Ladies of The Central Coast" calendar. The 2008 calendar featured the "Hottest Bartenders on the Central Coast". New Rock's website, http://www.newrock1073.com, featured "The Babe of The Day Page" and assorted pictures of hot girls wrestling in everything from jello to mashed potatoes to KY Jelly. Mandatory Metallica occurred at 8pm on weeknights when three Metallica songs were played back to back. Sunday through Thursday nights the syndicated show "Loveline" aired from 10pm to midnight.
On July 1, 2016, at midnight, KURQ dropped the rock format without warning and flipped to regional Mexican branded as "La M 107.3"", simulcasting sister station KMLA, as owner El Dorado Broadcasting seemingly decided to give up on its SLO radio cluster. New Rock's website was replaced with a black screen, with the New Rock logo and the words "New Rock… out. It's been a great ride. Thanks for everything."
The station changed its call sign to the current KMLM-FM on December 1, 2016.