City El Rio, California Frequency 103.7 MHz | Branding La M 103.7 FM First air date September 26, 1996 | |
Broadcast area Oxnard-Ventura County, California Slogan La M 103.7 Todos Los Dias | ||
KMLA (103.7 FM, "La M 103.7") is a radio station broadcasting a Regional Mexican format. Licensed to El Rio, California, US, the station serves the Oxnard-Ventura County area. The station is currently owned by Gold Coast Radio, L.L.C.
Contents
El Nuevo Show De La M
KMLA's morning show from 6AM-10AM is hosted by Pepe Lucas & Camarena with support from Don Solovino. The show plays Top 40 Regional Mexican music with on-air requests from callers, delivers witty commentary about current events and engages listeners with a blend of laughs, prizes and information important to the local Latino community.
Las Movidas de La M
A high energy follow up to KMLA's morning show from 10AM-11AM plays upbeat and danceable music. Las Movidas de La M is hosted by Pepe Lucas, Camarena & Don Solovino. Listeners call in to request their favorite Tropical, Cumbia, Cumbia Sonidera, or Merengue songs.
Las Viejas del Recuerdo
"The Oldies from The Past" is hosted by Chava Vaca from 11AM-3PM in which listeners enjoy popular Mexican music from a variety of genres from the 1970s, 1980s and 1990s. His unique voice and style have led to the show's high ratings amongst listeners during the Mid-Day programming according to Nielsen Audio.
On-Line Streaming
La M 103.7 FM can be heard on-line here: La M 103.7 FM