City Kaplan, Louisiana First air date August 1, 1981 | Branding 97-3 The Dawg | |
Broadcast area Lafayette metropolitan area Slogan "Acadiana's Best Country" Frequency 97.3 (MHz) (also on HD Radio) | ||
KMDL (97.3 FM, "97.3 The Dawg") is a country music formatted radio station in Lafayette, Louisiana.
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The station is an affiliate of the New Orleans Saints radio network.
History
KMDL began broadcasting August 1, 1981 with 3,000 watts at 97.7. When KMDL signed on, it was a local Kaplan station with a marginal signal over the Lafayette market. In 1991, in an effort to better serve the market as a whole, KMDL upgraded to 40,000 watts and moved to 97.5. The move lasted for a short time, however, as interference forced the station to move back to 97.7 until it was found that the station could move to 97.3 interference-free.
KMDL has been in a country format since first signing on as "K-Middle," in reference to 97.7 appearing in the middle of the dial on an analog radio. After moving to 97.3, KMDL dropped the "K-Middle" branding and identified only using frequency and call letters until shifting from a traditional country format to a current hit-based country format in September 1995, at which it began identifying as "the Dawg," a reference to USL's then-Bulldog mascot.
HD radio
An Ibiquity-licensed station, KMDL began broadcasting HD Radio in November 2007. Currently, KMDL does not multicast.