Broadcast area Portland, Oregon HAAT 502 meters Facility ID 4114 City of license Portland Owner Alpha Media Branding 98.7, The Bull | ERP 25,000 watts Class C1 Frequency 98.7 MHz Format Country music Area Portland Slogan #1 For New Country | |
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First air date June 6, 1948 (as KPOJ-FM) | ||
'KUPL (98.7 FM) is an American commercial broadcast radio station based in and licensed to Portland, Oregon, playing country music. The station is owned by Alpha Media, which purchased CBS Radio's Portland station cluster in August 2009. Its studios are located in downtown Portland, and its transmitter is in Portland's west hills.
History
KUPL began on June 6, 1948 as KPOJ-FM on 98.7 MHz. It was owned and operated by the Portland Oregon Journal. It moved to 98.5 FM on March 27, 1964. On August 15, 1968, KPOJ-FM changed call letters to KPOK-FM. On June 18, 1973 KPOK-FM changed their format from oldies (as "The Golden Sound") to beautiful music as "98-FM" and on July 11, 1973, KPOK-FM changed its call letters to KUPL-FM and aired beautiful music until March 16, 1984, when it switched to its current country format as "K98, Continuous Hit Country". On September 4, 1997, KUPL-FM moved from 98.5 FM to 98.7 FM. On September 16, 2010, the "-FM" suffix was removed from the station's call letters.
In March 2011, the station reverted to branding as "98-7 KUPL, #1 For The Most New Country".
On January 10, 2013 the station changed its branding to "98.7, The Bull".