Branding Radio Bronco Frequency 107.7 (MHz) | Slogan ¡A Todo Galope! First air date 1998 | |
City Carpinteria, California Broadcast area Santa Barbara, California | ||
KIST-FM is a commercial radio station in Carpinteria, California, broadcasting on 107.7 FM.
Contents
KIST-FM airs a Regional Mexican music format.
History
KIST-FM signed on in 1998 as KLDZ, a commercial oldies music radio station. In 2000, the format was changed to commercial Top 40 music under the KIST-FM calls and branding of "KISS-FM".
On September 8, 2004, the format was changed to a commercial alternative rock music format under the branding "FM 107.7".
On January 16, 2007, the format was changed to Regional Mexican under the branding of "Radio Bronco".
On December 15, 2009, KIST-FM changed their call letters to KQIE.
On February 10, 2010, KQIE changed their call letters back to KIST-FM.
On July 20, 2010, KIST-FM changed their call letters to KFYZ.
On September 10, 2010, KFYZ changed their call letters back to KIST-FM.
On December 23, 2010, KFYZ flipped to Top 40, but KIST continued with the current format.
Formats
Oldies (1998-2000) COOL OLDIES 107.7
CHR/Top 40 (2000-2004) KISS 107 FM
Alternative Rock (2004-2007) FM 107.7
Regional Mexican (2007–Present) RADIO BRONCO 107.7