Broadcast area Omaha, Nebraska ERP 115,000 watts Facility ID 26928 City of license Omaha Owner iHeartMedia Inc Branding Super Hits 99.9 | First air date 1959 (as KFAB-FM) HAAT 370 meters Frequency 99.9 MHz Format Classic hits Area Omaha Slogan Omaha's Superhits Station | |
Translator(s) 104.9 K285GP (Millard-Omaha, relays HD3) | ||
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KGOR (99.9 FM) is an American radio station broadcasting a Classic Hits format. KGOR is licensed to Omaha, Nebraska, United States, and serves the Omaha metropolitan area. With its strong 115,000 watt signal, the station also has listenership in Lincoln. The station is owned by iHeartMedia, Inc. and licensed as Capstar TX LLC. KGOR's studios are located near North 50th Street and Underwood Avenue in Midtown Omaha, while its transmitter is located at the Omaha master antenna farm near North 72nd Street and Crown Point.
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KGOR started as KFAB-FM in 1959. Broadcasting an automated MOR/contemporary hits format, the station changed call letters to KGOR in 1975 to differentiate it from KFAB-AM, as well as in anticipation for its new format (K-Golden-Oldies-Radio=KGOR). The station phased out most new music in favor of older hits during the late 1970s before officially flipping to an oldies format in the early 1980s. It became Omaha's first oldies station and one of the highest rated stations in the city, achieving a top 5 position that it has maintained since. The format started out playing music from the 1950s-1960s, before moving to 1960s-1970s by the mid 1990s. The station shifted away from the oldies branding in the 2000s due to the perceived negative demographics of the definition. It started calling itself a "classic hits" station, focusing on hits from the 1960s-1980s, with a heavier focus on the 1970s-1980s. The HD2 channel is the "Real Oldies" station, which focuses on the 1950s-1960s.
KGOR is licensed by the U.S. Federal Communications Commission to broadcast in the HD (hybrid) format.