First air date April 4, 1992 HAAT 152 meters Facility ID 11239 City of license Modesto Owner Cumulus Media Branding Kat Country 103 | ERP 50,000 watts Class B Frequency 103.3 MHz Format Country music Area Modesto, Stockton | |
 | ||
Broadcast area Modesto, California and Stockton, California Slogan Continuous Country Favorites And Fun | ||
KATM (branded as Kat Country 103) is a radio station serving the Modesto/Stockton area of California with its country format. It broadcasts on FM frequency 103.3 MHz and is now under ownership of Cumulus Media. Its studios are in Stockton, and its transmitter is located south of Tracy, California.
Contents
The station was purchased by Citadel Broadcasting and switched from an easy listening formatted station to a Top 40 Country formatted radio station in 1992 under the helm of then Brand Manager, Scott Mahalick.
KAT Country is entrenched in the surrounding listening area and works heavily with local charities and community organizations providing air time and fundraising opportunities. Most notably: "Make-A-Wish", St Jude, Toys for Tots, Second Harvest Food Bank, American Cancer Society and countless others.
The station hosts a yearly Listener Appreciation Concert. As the concert crowds have grown, the venues have been changed to accommodate the growing number of attendees. The June 2nd show at the Stanislaus County Fairgrounds hosted around 20,000 fans in Turlock, CA.
In 2011, the Listener Appreciation Concert was held at Weber Point Event Center on the waterfront in Stockton, CA.