Just Vision is a non-partisan and religiously unaffiliated nonprofit organization that utilizes storytelling, media and public engagement campaigns to highlight Palestinian and Israeli grassroots leaders working to end the occupation and build a future of freedom, dignity and equality for all. Just Vision is based in East Jerusalem, New York and Washington DC.
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Just Vision creates strategic media including award-winning films, groundbreaking independent news and educational resources that reach tens of millions worldwide and garner press coverage from the world’s top journalists.
Background
Just Vision was founded in 2003 by Ronit Avni as a result of 2 years of research and over 475 interviews on the Israeli–Palestinian conflict. The goal of the interviews was "to find out what kind of support they needed to advance peace. The overwhelming answer was to become more visible. The pockets of nonviolent activists throughout the region need a space to link and promote their messages." The interviews eventually became the basis for Just Vision's films and dozens of interviews with Palestinian and Israeli grassroots leaders.
In Palestinian Society
Just Vision engages educators, activists, journalists and students, from refugee camps and women’s groups to universities and community centers. Just Vision's programming focuses on key themes such as: the strategic role of women’s leadership in movement building, the significance of unity across divides and the power and efficacy of nonviolent resistance.
In Israeli society
Just Vision covers stories of human and civil rights and grassroots organizing through its Hebrew-language news site, Local Call - שיחה מקומית (in partnership with +972 Magazine). Through bold investigative journalism, fresh analysis and nuanced reporting, Just Vision reaches millions of readers and capture the attention of top Israeli media outlets and political leaders.
In the US
Just Vision works with students, community leaders, educators and thought leaders. Just Vision also engages influential institutions, from TED to the Aspen Institute to the White House. Just Vision's work has been highlighted in The New York Times, NPR, Charlie Rose, The Washington Post and many more.
Filmography
Awards
Since its founding in 2003, Just Vision has consistently been recognized as a leader in the field of impact storytelling.
Just Vision's team has been honored with dozens of awards including: