Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States using the slogan "The very best juice for the very best kids." Juicy Juice was introduced by Libby's (a subsidiary of Nestlé) in 1977. Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, Nestlé sold Juicy Juice to Brynwood Partners.
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Manufacture
Juicy Juice is manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.
Advertising
In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.
The PBS Kids show Arthur used Juicy Juice as an advertisement since 1996 up to at least 2005.
Juicy Juice ventured into NASCAR for a one race deal with Sprint Cup Series driver Ricky Stenhouse Jr. where he came home in 13th at Charlotte.