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Jaipur Jewellery Show (JJS) is a B2B & B2C Jewellery trade fair held annually in December (also known as the December Show) at the Jaipur Exhibition & Convention Centre (JECC), Jaipur. It was first held in December 2003, since then it is being continuously organised each year.
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JJS History
The Very First Edition of JJS was Held in 2003. Every Year JJS have one of a kind of theme which is based on certain type of gemstones and jewelry form. In the inaugural year 2003, the theme was Redefining Colors. The Last Two Editions of "The December Show" had the theme "Ruby- Red, Rare, Royal".
TV series based on the show
Six episodes of JJS show regarding jewellery trade of Jaipur city telecasted on NDTV Good Times prior to the 13th edition of the Jaipur Jewellery Show in December, where JJS's brand Ambassador – Amrita Rao, Bollywood actress was seen wearing the jewellery designs of the participating brands of Jaipur and interviewed the jewellery brand owners and designers.
Theme of JJS - 2015
JJS-2015 was having the theme RUBY – Red | Rare | Royal. Savio Jewellery's peacock ring was a displayed in JJS, holding a world record for the most number of diamonds in a single ring. Rajasthan's CM Vasundhara Raje inaugurated the show whereas Amrita Rao was the brand ambassador of the show. Sharmila Tagore and Soha Ali Khan were also present at various promotional events.