Industry Video Advertising Number of employees ~230 Headquarters New York City Type of business Private | Area served Worldwide Website www.innovid.com Founded 2007 | |
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Key people Zvika Netter, CEO
Tal Chalozin, CTO
Zack Zigdon, MD International
Beth-Ann Eason, President
John Piccone, CGO Services Video advertising distribution and management Founders Zvika Netter, Zack Zigdon, Tal Chalozin Profiles | ||
Don t stop innovid la
Innovid is a video marketing platform for advertisers to engage consumers across all screens and channels. Innovid's cross-platform marketing technology delivers video ads to any device including desktop, mobile, tablet, and over 25 different connected TV devices such as over-the-top (OTT) enabled boxes, smart TVs, gaming consoles, Blu-ray streaming players, and over 1,000 different TV and video apps.
Contents
- Don t stop innovid la
- Tal chalozin innovid on digital video trends creative formats at iab digital video marketplace
- Corporate History
- Partnerships
- Awards
- Patents
- References
More than 220 brands currently work with Innovid for video marketing including Procter & Gamble, Best Buy, Walmart, Chrysler, Kraft Foods Group, Jaguar, Netflix, and PUMA.
Innovid is media agnostic and not involved in the media buying process at all. This allows Innovid to deliver unbiased reporting and analytics back to marketers.
Headquartered in New York City, the company has additional offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv.
Tal chalozin innovid on digital video trends creative formats at iab digital video marketplace
Corporate History
Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon. Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin, Craig Mundie, and Wikipedia co-founder Jimmy Wales.
In 2008, Innovid raised $3 million from Genesis Partners in a Series A round. Three years later, the U.S. Patent and Trademark Office issued Innovid a patent for interactive video technology.
As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.
Partnerships
Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers.
Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps and allow viewers to easily subscribe to specific channels with a click of the remote.
In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns. Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics. In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns. In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.
MODI Media, the advanced TV arm of GroupM and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics.
Innovid also has established partnerships with Double Verify, Integral Ad Science, and Moat for viewability, verification, unified measurement, and fraud blocking and prevention.
Awards
- 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter
- 2010 World Economic Forum Tech Pioneers: Tal Chalozin
- 2011 Streaming Media 100 Companies That Matter Most in Online Video
- 2012 Digiday Video Awards Best Video Technology Innovation
- 2014 Digiday Video Awards Best In-Stream Video Ad
- 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner
- 2015 Crain’s Best Places to Work in NYC
- 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner
- 2015 AdAge's Best Places to Work
- 2016 Smart CEO Future 50
- 2016 Inc. Magazine's Best Workplaces
- 2016 Multichannel News' 40 Under 40
Patents
US Patent No. 8745657 Inserting interactive objects into video content