Website www.groupm.com Parent organization WPP plc Number of employees 21,650 | CEO Irwin Gotlieb (Apr 2003–) Founded 2003 | |
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Industry Advertising and marketing Headquarters 498 7th Avenue
New York, NY, U.S. Subsidiaries Mindshare, Maxus, MEC, MediaCom, Essence Digital Limited, Yonder Media (Pty) Ltd Profiles | ||
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GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Catalyst, Kinetic, Quasar, IEG, Movent, Vocanic, GroupM Connect, Essence Digital Inc, and Plista. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Dominic Proctor is Global President of GroupM and manages the worldwide operations including the management of GroupM’s agencies worldwide. Irwin Gotlieb is Chairman of GroupM and focuses on the overall strategic direction of GroupM.
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Groupm mindshare 360 video mgrad 2016
Services
Through its agencies, GroupM offers advertising media selection services including: media planning and media buying, branded content, digital media, ROI and consumer research, internet marketing (digital, direct, search), content creation, social media marketing, out-of-home advertising and entertainment, sponsorship and sports marketing.
All of GroupM's agencies are independent global operations in their own right. GroupM works as a parent and collaborator in activities such as trading, content creation, digital advertising, finance, proprietary tool development and other business-critical capabilities.