Samiksha Jaiswal (Editor)

IKwekwezi FM

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Frequency
  
90.6 - 107.7

Former callsigns
  
Radio Ndebele

First air date
  
1 April 1983

Owner
  
SABC

Slogan
  
"Lapho Sikhona Kunokukhanya" ("Wherever we are there is Light")

iKwekwezi FM (previously Radio Ndebele) is a South African national radio station based in Pretoria in the Gauteng.

Contents

Founded

Ikwekwezi FM, previously known as Radio Ndebele, was founded on 1 January 1983. It is noted that this was a New Year's Day, workers first reported for duty on the first working day of the year.

First airing

It was first heard in the FM 93.6 (Nylstroom) transmitter on 1 April 1983 after a three-month staff induction. The first continuity presenter was David Malatsi and the first news reader was Mandla Masanabo.

Location

The Station was then housed at the SABC Northern Transvaal Region, based at Minnaar Street in Pretoria. It later relocated to Weavind Park also in Pretoria, then to Auckland Park in Johannesburg and now it is currently based in Hatfield, Tshwane.

Staff

The staff consisted of the management team (whites only), announcers, operations assistance, a translator, music compiler, typist clerk and station secretary (white person). Technical staff belonged and reported directly to the station. News and current affairs were presented by the station announcers on a rotational basis as per time table specifications. The station management had full editorial rights.

Program format

The program format was to educate, inform and entertain with the aim to promoting isiNdebele language to a written language. The staff all studied isiZulu at school because isiNdebele was then not offered at schools. The radio station participated in language development through its program format and participated in the then isiNdebele Language Board by designating a representative to attend all language sittings. isiNdebele language was first introduced in schools at Sub Standard A (Grade 1) in 1985. The first authors were Language Board members, inclusive of station representatives; viz. Batjeleni Skosana and Peter Mahlangu. The station logo was then "Sikhuluma Isikhethu" meaning: "We Speak Our Language".

In 1986 the station logo was changed to "Ikulethela Ubuhle Obunethabo" meaning: Radio Ndebele "Brings you the beauty of joy.". The logo was based on the argument that the station would change people's lives for the better in terms of socio-economic development.

Radio transformation

Since the new dispensation in 1994, there started a process of transforming the radio stations from being ethnic based to be reflective of the country's rainbow nation. That process was then effected in 1996, when Radio Ndebele was changed to be named "iKwekwezi FM" (meaning "The Star") with the slogan "Lapho Sikhona Kunokukhanya" ("Wherever we are there is Light"). It was during the era of the first audience representative as the station manager; i.e. Oupa Mahlangu, one of the first announcers. His successor is the current station manager, Phillip Mahlangu who went through the ranks of the station.

Coverage areas and frequencies

The station broadcasts in these areas and in FM on the following frequencies throughout South Africa.

  • Mpumalanga (i.e. Highveld & Eastveld)
  • Gauteng
  • Limpopo
  • Parts of the North West
  • Broadcast languages

  • Ndebele
  • Broadcast time

  • 24/7
  • Target audience

  • LSM groups 4–7
  • Primary: ages 25-49
  • Secondary: ages 16-24
  • References

    IKwekwezi FM Wikipedia