Neha Patil (Editor)

IDealing

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Industry
  
Financial Services

Area served
  
Europe

Website
  
www.idealing.com

Type of business
  
Private limited company

Headquarters
  
London, United Kingdom

Products
  
trading and investing

Founded
  
May 2000

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Key people
  
Lee Foster Bowman (Founder and CEO)

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iDealing (iDealing.com Limited) is a European online securities brokerage, headquartered in London, England.

Contents

Its main products are Direct Access to European securities exchanges and over-the-counter derivatives such as CFDs and Spreadbets.

Idealing review


Launch

iDealing launched in May 2000 in the United Kingdom, receiving publicity because they were then the “cheapest" online broker in the UK.

Prior to iDealing’s launch the online trading commissions were as high as £39.99, to which iDealing responded by launching with a commission of £10.00 and a price-comparison advertising campaign.

This led to many journalists heralding a “price war” in Britain, although initially many established brokers insisted that their own prices would not be lowered.

European expansion

iDealing decided to launch its services in France in March 2012. In December 2015, iDealing expanded to The Netherlands and Belgium offering also Commission-Free trading for Euronext markets (Paris, Brussels and Amsterdam) on a permanent basis.

References

IDealing Wikipedia