Website www.idmobile.co.uk Headquarters London | Area served United Kingdom Founded 12 May 2015 | |
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Products Mobile Phones and Tariffs Profiles | ||
Id mobile update
iD Mobile is a mobile virtual network operator (MVNO) operating in the United Kingdom as iD Mobile Limited, using the Three network. It is owned by Carphone Warehouse and was launched on 12 May 2015.
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Products and services
iD only offers 4G pay-monthly contracts for 12 or 24 months (with a handset) , monthly 30-day rolling or Pay-as-you-go SIM-only deals. These can either be bought online via the iD Mobile website, iD mobile telephone sales or in a Carphone Warehouse store.
Advertising campaigns
iD mobile started their network with the advertising campaign of being "Personal, Flexible, Control and Fuss-free" as a tagline.
In 2016, iD Mobile used taglines "The network as individual as you are" and "#DoYourOwnThing". Advertising featured the Fletcher Street Urban Riding Club from north Philadelphia.