Type Subsidiary of SingTel Products Web-based food guide | Headquarters Singapore Founded 2006 | |
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Industry Business ratings and reviews Website Singapore site Malaysia site Parent organization SingTel Digital Media Pte Ltd. | ||
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HungryGoWhere is a food and restaurant review website, founded by Dennis Goh, Wong Hoong An and Tan Yung Yih in 2004 and since been acquired by Singapore Telecommunications Limited (SingTel) in May 2012. The food portal has food and culinary guides, along with user-generated reviews of restaurants and dishes. Users can search food based on criteria like price range, cuisine, and location. It has online presence in Malaysia, Hong Kong, Vietnam, Cambodia and Australia.
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History
The HungryGoWhere site started in 2006, as a platform for users to gather information on F&B establishments and a portal where F&B establishments can grow their profile. HungryGoWhere was initially operated by GTW Holdings Private Limited (GTW). In May 2012, SingTel acquired 100 percent of GTW Holdings Private Limited (GTW), and announced and that its operations to merge with inSing.com, which is also a SingTel subsidiary. The acquisition is part of Singapore's growth strategy to expand its hyper-local service.
HungryGoWhere Singapore
HungryGoWhere Singapore is currently integrated with inSing.com, which now registers a total of over two million users, making it one of the largest food and lifestyle site in Singapore. It also has a restaurant reservation system, which allows users to instantly reserve seats in restaurants without having to call in. In October 2013, the HungryGoWhere mobile app recorded 600,000 downloads with 100,000 monthly active users. Samsung phones sold by SingTel will find the app preinstalled in their phones.
HungryGoWhere Malaysia
HungryGoWhere launched in the Malaysia market officially on 24 August 2013. It made its entry by setting a Guinness World Record with the longest line of Nasi Lemak Bunkus, which is Malaysia's national dish. The event took place at the ice-skating rink of Sunway Pyramid shopping mall, where the Guinness World Record adjudicator, Carim Valerio, verified that there were 11,315 packets of nasi lemak, making it a world record. Nora Danish, popular actress and model in Malaysia was there to grace the event. The HungryGoWhere Malaysia site has a different user interface from HungryGoWhere Singapore. Besides being able to search for restaurants and food based on cuisine, eatery type, and price, users can search for food based on halal listings. SingTel partnered with Nara Logics, a Cambridge firm to provide better personalized search and curation of web data to improve the restaurants recommendations engine. This gives users a tailored list of dining recommendations from over 35,000 restaurants throughout the country. Interaction with the site is also gamified, where users are credited points and badges when taking certain actions within the site. For example, sharing photos of food can earn you a "Shutterbug" badge, and writing reviews of Thai food makes the user a "Thai food expert".