Founded 1972 | Parent organization British American Tobacco | |
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Subsidiaries Scandinavian Tobacco S.A. | ||
House of Prince A/S, is a Danish cigarette manufacturer. As Denmark’s only cigarette manufacturer, it was an independent subsidiary of Scandinavian Tobacco Company until its sale to British American Tobacco in 2008.
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The history of House of Prince dates to 1990 during reconstruction of Scandinavian Tobacco Company, and now houses all cigarette tobacco manufacturing of that company.
The factory was built in 1951 and is located in Søborg, Denmark and produces approximately 60 million cigarettes daily. Most cigarettes made in a day was 85 million. The factory closed in 2011.
The company supplies 95% of the Danish market and 37% of the Scandinavian market. The brand Prince has a market share of 34% of the Danish market and 42% of the Norwegian market.