Broadcast area Canberra RA1 ([1]) Slogan Hits & Old Skool Repeater(s) 100.7 MHz Tuggeranong | Branding Hit 104.7 Frequency 104.7 MHz FM | |
City Canberra, Australian Capital Territory | ||
hit104.7 Canberra (call sign: 2ROC) is a radio station in Canberra, Australia, jointly owned by Southern Cross Austereo and the Australian Radio Network (ARN). It is part of Southern Cross Austereo's Hit Network.
hit104.7 plays current hits, including a variety of 1990s and 2000s music. The station is primarily targeted at the 18- to 39-year-old female/male demographic. Hit 104.7 and sister station MIX 106.3 broadcast out of the original 2CC studio complex in Bellenden Street, Gungahlin, Australian Capital Territory.
History
In 1987, Canberra radio station 2CA was awarded the licence to operate a supplementary FM service. The station was assigned the call-sign 2ROC and on-air branding FM104 (later changed to FM104.7). It commenced broadcasting on 27 February 1988 on the frequency 104.7 MHz FM. FM104, along with rival KIX106, were the first new commercial FM radio stations to be licensed in Australia in eight years and were the first supplementary FM licences in Australia.
In 1988, 2CA and 2ROC were sold to Austereo.
In the mid-1990s, due to AM radio's dwindling audience and the increasing popularity of the music based FM stations Austereo - owner of 104.7 & 2CA and ARN - owner of Mix 106.3 & 2CC, merged to form a joint venture ownership of both FM stations - Canberra FM Pty Ltd. The AM stations were sold off and moved to other premises.
In December 2015, Southern Cross Austereo and Australian Radio Network announced that FM104.7 will rebrand to Hit 104.7.
On Monday 18 January Hit 104.7 launched with a new breakfast show, Ryan & Tanya as the station joined the Hit Network. As well as a new name and branding it gives the station even greater access to the network's on-air, online and social content.