Website hi-res.net Founded 1999 | Parent organization Syzygy | |
Founders Florian Schmitt, Alexandra Jugovic | ||
Hi-ReS! or Handsome information - Radical entertainment Systems! is a London-based design and digital marketing firm known for its elaborate commissioned websites.
Background
Hi-ReS! was founded in 1999 by German designers Alexandra Jugovic and Florian Schmitt. Their first major effort, soulbath.com attracted worldwide attention as an experimental website that questioned the use of banner ads throughout the web. The company came to be known for its use of Flash technology to create immersive websites.
The success of Soulbath subsequently brought the firm their first commercial project, when filmmaker Darren Aronofsky who reached out them about a website for his film Requiem for a Dream.
In January 2008, Hi-ReS! was acquired by Syzygy Group, a subsidiary of British advertising company WPP. The following June saw their first joint project with the international website for German liqueur brand Jägermeister.
Hi-ReS! owns a number of awards to its name, including a BAFTA, Cyber Lion, Clio, D&AD, and Webby Awards.
Hi-ReS! is headquartered in London, England, with offices in New York City, Berlin and Hamburg.