Country Worldwide Ceremony date 28 September 2016 | Official website www.clioawards.com Presented by Prometheus Global Media | |
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Awarded for creative excellence in advertising and design First awarded 1960; 57 years ago (1960) Winners Leo Burnett Chicago, Leo Burnett Chicago, Agency of the Year, Agency of the Year, Microsoft Corporation, Microsoft Corporation, Advertiser of the Year, Advertiser of the Year, BBDO, BBDO, Agency Network of the Year, Agency Network of the Year, AlmapBBDOEndless Possibilities, AlmapBBDO, Clio Print Award, Clio Print Award, Smell LegendaryBiscuit Filmworks - Wieden+Kennedy Portland, Smell Legendary, Clio Film Award, Clio Film Award, Linda Kaplan Thaler, Linda Kaplan Thaler, Clio Lifetime Achievement Award, Clio Lifetime Achievement Award, Proximity AucklandBrewtroleum, Proximity Auckland, Clio Out of Home Award, Clio Out of Home Award, Colenso BBDOBrewtroleum, Colenso BBDO, Clio Out of Home Award, Clio Out of Home Award, INGOThe Swedish Number, INGO, Clio Direct Award, Clio Direct Award, Baz Luhrmann, Baz Luhrmann, Honorary Clio Award, Honorary Clio Award, Havas WW New YorkThe Most Interesting Man in the World, Havas WW New York, Clio Hall of Fame Award, Clio Hall of Fame Award, Havas WW New YorkThe Most Interesting Man in the World: Ice Fishing, Havas WW New York, Clio Hall of Fame Award, Clio Hall of Fame Award, BBDO New YorkGame, BBDO New York, Clio Hall of Fame Award, Clio Hall of Fame Award, Framestore, Framestore, Production Company of the Year, Production Company of the Year, McCann New YorkThe Field Trip to Mars, McCann New York, Clio Digital/Mobile Award, Clio Digital/Mobile Award, Venables Bell & Partners#OptOutside, Venables Bell & Partners, Clio Engagement Award, Clio Engagement Award, Edelman New York#OptOutside, Edelman New York, Clio Public Relations Award, Clio Public Relations Award, Fred & Farid Group, Fred & Farid Group, Clio Award for Independent Agency of the Year, Clio Award for Independent Agency of the Year, The Recording AcademyCompton, The Recording Academy, Use of Music Award, Use of Music Award, Herman MillerPublic Office Landscape, Herman Miller, Clio Award for Product Design, Clio Award for Product Design, R/GA New York, R/GA New York, Agency of the Year, Agency of the Year, 28 Too Many, 28 Too Many, Advertiser of the Year, Advertiser of the Year, Y&R İstanbulBetween Us, Y&R İstanbul, Clio Integrated Campaign Award, Clio Integrated Campaign Award, Ogilvy & Mather, Ogilvy & Mather, Agency Network of the Year, Agency Network of the Year, Ogilvy & Mather Advertising LondonIt Happens Here, Ogilvy & Mather Advertising London, Clio Print Award, Clio Print Award, GGH LoweNazis Against Nazis - Germany's Most Involuntary Charity Walk, GGH Lowe, Clio Innovative Media Award, Clio Innovative Media Award, Grabarz & PartnerNazis Against Nazis - Germany's Most Involuntary Charity Walk, Grabarz & Partner, Clio Innovative Media Award, Clio Innovative Media Award, Keith Reinhard, Keith Reinhard, Clio Lifetime Achievement Award, Clio Lifetime Achievement Award, TBWAMedia Arts Lab Los AngelesWorld Gallery, TBWAMedia Arts Lab Los Angeles, Clio Out of Home Award, Clio Out of Home Award, DAVID MiamiProud Whopper, DAVID Miami, Clio Direct Award, Clio Direct Award, Saatchi & Saatchi LondonDance, Saatchi & Saatchi London, Clio Hall of Fame Award, Clio Hall of Fame Award, Interpol+-Power of Wind, Interpol+-, Clio Hall of Fame Award, Clio Hall of Fame Award, Illusion, Illusion, Production Company of the Year, Production Company of the Year, M&C Saatchi SydneyClever Buoy, M&C Saatchi Sydney, Clio Digital/Mobile Award, Clio Digital/Mobile Award, GGH LoweNazis Against Nazis - Germany's Most Involuntary Charity Walk, GGH Lowe, Clio Engagement Award, Clio Engagement Award, Grabarz & PartnerNazis Against Nazis - Germany's Most Involuntary Charity Walk, Grabarz & Partner, Clio Engagement Award, Clio Engagement Award, Fuel CommunicationsClever Buoy, Fuel Communications, Clio Public Relations Award, Clio Public Relations Award, WPP plc, WPP plc, Holding Company of the Year, Holding Company of the Year, R/GA New YorkThe Game Before the Game, R/GA New York, Use of Music Award, Use of Music Award, UberYour Ride Your Music, Uber, Partnerships/Collaborations Award, Partnerships/Collaborations Award, Dentsu Tokyo, Dentsu Tokyo, Agency of the Year, Agency of the Year, Diageo, Diageo, Advertiser of the Year, Advertiser of the Year, Ogilvy & Mather, Ogilvy & Mather, Agency Network of the Year, Agency Network of the Year, Creative Artists Agency - Los AngelesThe Scarecrow, Creative Artists Agency - Los Angeles, Clio Branded Entertainment and Content Award, Clio Branded Entertainment and Content Award, Forsman & Bodenfors GothenburgLive Test Series Integrated Campaign, Forsman & Bodenfors Gothenburg, Clio Content and Contact Award, Clio Content and Contact Award, Sapeurs DocumentaryAbbott Mead Vickers BBDO, Sapeurs Documentary, Clio Film Award, Clio Film Award, OgilvyOne LondonMagic of Flying, OgilvyOne London, Clio Innovative Media Award, Clio Innovative Media Award, Washington Olivetto, Washington Olivetto, Clio Lifetime Achievement Award, Clio Lifetime Achievement Award, OgilvyOne LondonMagic of Flying, OgilvyOne London, Clio Out of Home Award, Clio Out of Home Award, DM9 JaymeSyfuTXTBKS, DM9 JaymeSyfu, Clio Direct Award, Clio Direct Award, Jerry Seinfeld, Jerry Seinfeld, Honorary Clio Award, Honorary Clio Award, Leo Burnett LondonSkidmarks, Leo Burnett London, Clio Hall of Fame Award, Clio Hall of Fame Award, Leo Burnett SydneyEarth Hour: Monuments 2014, Leo Burnett Sydney, Clio Hall of Fame Award, Clio Hall of Fame Award, twofifteenmccannHalo 3 "Diorama", twofifteenmccann, Clio Hall of Fame Award, Clio Hall of Fame Award, Leo Burnett ChicagoSundial, Leo Burnett Chicago, Clio Hall of Fame Award, Clio Hall of Fame Award, Leo Burnett ChicagoTalking Labels, Leo Burnett Chicago, Clio Hall of Fame Award, Clio Hall of Fame Award, BBDO/Proximity MalaysiaTwo Worlds, BBDO/Proximity Malaysia, Clio Hall of Fame Award, Clio Hall of Fame Award, Dentsu Creative X Inc, Dentsu Creative X Inc, Production Company of the Year, Production Company of the Year, adam&eveDDBSorry I Spent It On Myself, adam&eveDDB, Clio Engagement Award, Clio Engagement Award, Leo Burnett Toronto#LikeAGirl, Leo Burnett Toronto, Clio Public Relations Award, Clio Public Relations Award, Marcel Worldwide, Marcel Worldwide, Agency of the Year, Agency of the Year, Google, Google, Advertiser of the Year, Advertiser of the Year, Ogilvy & Mather, Ogilvy & Mather, Agency Network of the Year, Agency Network of the Year, Marcel ParisRay-Ban 75 Years of Legend, Marcel Paris, Clio Print Award, Clio Print Award, Digital DomainVirtual 2Pac "Coachella", Digital Domain, Clio Content and Contact Award, Clio Content and Contact Award, Three Little PigsBBH London, Three Little Pigs, Clio Film Award, Clio Film Award, Best JobWieden+Kennedy Portland, Best Job, Clio Film Award, Clio Film Award, George Lois, George Lois, Clio Lifetime Achievement Award, Clio Lifetime Achievement Award, Patricia Field, Patricia Field, Honorary Clio Award, Honorary Clio Award, william, william, Honorary Clio Award, Honorary Clio Award, Turner Duckworth San FranciscoCoca-Cola VIS, Turner Duckworth San Francisco, Clio Hall of Fame Award, Clio Hall of Fame Award, Turner Duckworth LondonCoca-Cola VIS, Turner Duckworth London, Clio Hall of Fame Award, Clio Hall of Fame Award, The Richards GroupJust Listen, The Richards Group, Clio Hall of Fame Award, Clio Hall of Fame Award, DDB NYSnow Plow, DDB NY, Clio Hall of Fame Award, Clio Hall of Fame Award, DDB NYThink Small, DDB NY, Clio Hall of Fame Award, Clio Hall of Fame Award, Biscuit Filmworks, Biscuit Filmworks, Production Company of the Year, Production Company of the Year, Cheil Worldwide SeoulBridge of Life, Cheil Worldwide Seoul, Clio Public Relations Award, Clio Public Relations Award, The Coca-Cola Company, The Coca-Cola Company, Clio Brand Icon Award, Clio Brand Icon Award, BBDO New York, BBDO New York, Agency of the Year, Agency of the Year, Volkswagen Group, Volkswagen Group, Advertiser of the Year, Advertiser of the Year, Ogilvy & Mather, Ogilvy & Mather, Agency Network of the Year, Agency Network of the Year, Back to the StartCreative Artists Agency, Back to the Start, Clio Film Award, Clio Film Award, Piyush Pandey, Piyush Pandey, Clio Lifetime Achievement Award, Clio Lifetime Achievement Award, Anthony Bourdain, Anthony Bourdain, Honorary Clio Award, Honorary Clio Award, Annie Leibovitz, Annie Leibovitz, Honorary Clio Award, Honorary Clio Award, Wieden+Kennedy LondonGrrr, Wieden+Kennedy London, Clio Hall of Fame Award, Clio Hall of Fame Award, Smuggler, Smuggler, Production Company of the Year, Production Company of the Year, Projector Inc TokyoThe Museum of Me, Projector Inc Tokyo, Clio Interactive Award, Clio Interactive Award, Leo Burnett DetroitBook Burning Party, Leo Burnett Detroit, Facebook Integrated Media Award, Facebook Integrated Media Award | ||
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. Time magazine described the event as the world's most recognizable international advertising awards.
Contents
History
The awards, founded by Wallace A. Ross in 1959, are named for the Greek goddess Clio, the mythological Muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments".
1960s
The Clios were first given in 1960, for excellence in television advertising, by the American TV and Radio Commercials Festival. Each winner received a gold Georg Olden–designed statuette. The competition was expanded to include work on international television and movies in 1966, and then radio ads, in the United States, in 1967.
1970s
The Clio Awards were acquired by Bill Evans in 1972 for $150,000 and the Clios became a profitable "for profit" company. At one point, the company's income was $2.5 million per year, being derived primarily from Clio nomination fees, of $70 to $100 per entry.
Evans expanded competition by including: U.S. Print advertising in 1971; International Print advertising in 1972; International Radio advertising in 1974; U.S. Packaging design in 1976; International Packaging design; and U.S. Specialty advertising in 1977.
1980s
In 1983, Evans continued to expand by acquiring U.S. Cable advertising in 1983.
The rules for the 1984 award required that a given entry appear publicly during the calendar year in 1983. In order to be eligible, Chiat/Day needed to run Apple Computer's 1984 commercial for the Macintosh computer prior to Super Bowl XVIII. In December 1983, Apple purchased time on KMVT in Twin Falls, Idaho, after the normal sign-off, and recorded the broadcast in order to qualify.
In 1984, the following year, a nearly identical situation occurred when Ziebart's ad agency, Doyle Dane Bernbach, purchased time on a Detroit channel carrying the inaugural Cherry Bowl college football game in December, 1984 in order for that commercial to be eligible for the 1985 awards. The move paid off as Ziebart's "Friend of the Family (Rust in Peace)" commercial garnered the Clio Award in 1985.
In 1987, Evans acquired Hispanic advertising.
1991 Clio Awards
Attendees of the 1991 Clio Awards who had paid the US$125 admission price did not have tickets waiting at the door, as promised. Also missing were any Clio officials and Clio President Bill Evans. The event did not start on time; in fact, people stood around drinking, schmoozing, and trading rumors about Evans and the Clio organization for more than two hours. Finally, the lights dimmed and the band started playing. A man walked up to the microphone and began to speak. He identified himself as the caterer and announced that the master of ceremonies was a no-show, but that he would give it a shot. It started out well but, after being informed that there was no script and no winners list, he gave up and walked off. A second man walked onstage and began talking, but he was not a polished speaker and it was obvious that we he was inebriated. Print ads were the first awards; transparencies of the winning entries were displayed. As each image appeared on screen, the owner of the work was asked to come to the stage, pick up their Clio, and identify themselves and their agency. When the last award in the category was dispensed, the band began playing an interlude and the emcee began singing. The audience began booing and throwing dinner rolls, and the man staggered offstage. Several minutes passed, but no one took his place. As the people began to leave, one man mounted the stage, strode to the table of remaining statuettes, snatched one up, and waved it as he left the stage. Two other individuals claimed their own awards; then suddenly, the stage was stampeded by advertising executives, intent on the Clios that remained.
The event for television commercials, scheduled a few days later, was called off.
1992 Bankruptcy
On March 17, 1992, Clio Enterprises Inc., filed for bankruptcy, claiming $1.8 million in debts and indeterminate assets of at least US$1 million. Chicago publisher Ruth Ratny purchased the Clio name for an undisclosed figure. Evans had wanted $2 million, and trade publications reported a sale price of $10,000, which Ratny called low. Ratny reorganized the event as the New Clio Awards, and combined what had previously been two events into a single presentation, which was delayed from June until September 1992. Advertising Age magazine reported 6,000 entries, less than one quarter of the 1990 total. As a concession to the 1991 winners who had not yet received the trophies, their entry fee was waived. The 1990 award show at the Lincoln Center for the Performing Arts drew 1,800, while only 500 paid for the 1992 show at the Waldorf-Astoria Hotel, which was hosted by Tony Randall. A total of 86 awards in 73 categories were handed out. Another major change with the "New" Clios was direct competition between U.S. and foreign firms, which resulted in Swiss agency Comsult/Advico Young & Rubicam being named the winner of the best Television campaign.
A bankruptcy court ruled that the creditors of the 1991 Clio Awards should be paid. At the time, Ratny lacked the financial resources to settle the US$600,000 debt. Another Chicagoan, James M. Smyth a former film editor, put up the money and became sole owner of the Clio Awards. On New Year's Eve of 1992, he began working on the 1993 Clio awards show. The award ceremony was again delayed until September, and Jay Chiat of TBWAChiatDay, Rick Fizdale from Leo Burnett Worldwide and Keith Reinhard at DDB Worldwide joined the Clio Executive Committee.
In 1997, the Clios were sold to Dutch-owned company VNU Media.
2000s
In 2007, VNU changed its name to the Nielsen Company.
In 2009, e5 Global Media assumed control of Clio, when it acquired magazines Adweek and Billboard (among others) from Nielsen Business Media.
In 2010, Nicole Purcell was appointed Executive Director of Clio and Brooke Levy was hired to run marketing for the organization. Together they have been credited with reestablishing Clio as a best-in-class creative program. In 2015, Nicole Purcell was promoted to President.
Clio is currently part of MediaBistro Holdings, a group that also includes Adweek and The Film Expo Group, and is owned by Guggeinheim Partners.
Judging
In 2014, Clio assembled a 50/50 male-female jury made up of more than 70% international (non-US) judges. 2014 was also the year Clio began holding judging sessions internationally. The 2014 judging session took place in Malta, and the 2015 session will take place in Tenerife, Spain.
According to the Clio Awards website, more than 80% of submissions are eliminated within the first two rounds. Juries then determine whether a work deserves to be included on the Shortlist, or receive a Bronze, Silver, or Gold medal. One work in each media type may be awarded the Grand Clio, the highest honor.
Clio stated, in 2007, that the competition received more than 19,000 entries from all over the world and enlisted a jury of more than 110 judges from 62 countries. Nearly two-thirds of the submissions came from outside the United States.