Healthcare Denmark, styled as Healthcare DENMARK and formerly known as Danish: Sundheds- og Velfærdskonsortiet (The Consortium for Health and Wellbeing) is a Danish nonprofit organization that works to promote international awareness of Danish health and care solutions. The overall objective of the organization is to contribute to an increased export of Danish health solutions as well as to increased innovation and foreign investment in the Danish healthcare sector.
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Healthcare Denmark is headquartered in Odense and has approximately 8 employees. In addition to organizing and participating in international conferences and visits by delegations to and from Denmark, Healthcare Denmark promotes Danish healthcare expertise through initiatives in international, professional and social media, ain the foreign press and through its website, films, magazines, and presentations.
Establishment and funding
Healthcare Denmark was created in 2012 as part of a plan at the ministerial level to establish seven consortia to market selected Danish positions of strength. Healthcare Denmark rests on the assumption that "[Danish] strengths in the sphere of health and care demonstrate not least a good and effective collaboration between public and private actors on solutions for tasks in the area of health." It was established based on an action plan developed by the then government and other political parties, and funding comes partly from grants and partly from the consortium partners.
Partners
Healthcare Denmark is a public-private partnership of the Danish Ministries of Health, Economic and Business Affairs, and Foreign Affairs, Danske Regioner (an organization of the five regions of Denmark), the Region of Southern Denmark, Dansk Erhverv (the Danish Chamber of Commerce), the Confederation of Danish Industries, and the companies Falck, KMD, and Systematic A/S. All partners are represented on Healthcare Denmark's board of directors, which is headed by Sten Scheibye.
Patronage
Crown Princess Mary is the patron for Healthcare Denmark and in this capacity actively supports the consortium’s Danish and foreign activities, including conferences and large business delegations.