Harvest Bar

Harvest Bars are a variety of cereal bars that were produced for the UK and Ireland by the US based Quaker Oats Company. They were available in Berry Burst, Apple and Raisin, White Chocolate Chip and Milk Chocolate Chip flavour. They were produced between 1997 and 2002 as a UK alternative to the US Chewy Granola Bars in an attempt to compete with the Tracker (granola bar) produced by the Mars Incorporated Company. From 2002 Harvest Bars were renamed Chewee bars, and both the Berry Burst and Apple and Raisin flavours were replaced with toffee flavour to accommodate for a changing consumer base.