Scorched Peanut Bar

The Scorched Peanut Bar was an Australian confectionery bar that contained peanuts baked in toffee and covered in chocolate. It was originally manufactured by Mastercraft, then by Nestlé who later discontinued it.

The product was promoted as "The Hard Bar" and was advertised using sexually suggestive and masculine imagery. One example of this suggestive advertising is a 1980s television commercial involving a rugged looking lumberjack felling and then straddling a tree and unsheathing a Scorched Peanut Bar on his thigh. An attractive female companion arrives and places her hand on the tree he is straddling. The ad attracted criticism and was subsequently replaced with a less controversial one.