Nationality American Died 1937 Name Harry Crandall | Known for Theater Companies Occupation Businessman | |
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Harry M. Crandall (1879–1937) was an American businessman, who owned a theater empire.
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Theater ownership
At the height of his career, Crandall owned eighteen theaters in Washington D.C., Maryland, Virginia, and West Virginia. His theaters were well regarded in their communities, and many of them featured elegant and opulent designs which were formerly reserved for opera houses. His chain included first-rate movie houses such as the Apollo theatre in Martinsburg, West Virginia, the Metropolitan, the Tivoli Theatre in Washington, D.C., the Savoy, and the Knickerbocker in Washington, D.C.
Crandall began building his Washington movie theater empire when he opened the Casino at Fourth and East Capitol streets in 1907. However, Crandall's ownership of the Casino was short lived, as he sold it a short time after his operation began.
In 1910, Crandall again entered the movie business, by opening La Grand Open Air Park. He described this experience as fairly successful until its third year, when it was unusually rainy. Later, in 1913, Crandall decided to open the Joy Theater at 437-439 9th Street, which would become his springboard to the top of the Washington movie ladder. Crandall identified this period as when he started to take the motion picture business seriously. While operating the Joy Theater, he began to dream of a larger theater downtown and a large theater in each section of the city. To fulfill his vision, he initially purchased and refurbished existing neighborhood movie houses that were generally modest in size.
However, Crandall began commissioned entirely new buildings designed by Reginald W. Geare, such as the Knickerbocker (1917), the Metropolitan (1918), the York (1919), and the Lincoln (1922). The Metropolitan was located in Washington’s central business core on F Street, a short distance from the Joy Theater. The Knickerbocker, York, and Lincoln, on the other hand, were built outside the business district. Of these four theaters, only the York and Lincoln remain.
Stanley-Crandall company
In 1925, Crandall sold 75 percent of his theater interests to the Stanley Company of Philadelphia, forming the new Stanley-Crandall Company. Crandall retained 25 percent ownership and became the executive of the company, which, at the time, was among the four largest theatrical organizations in the country. The Stanley-Crandall Company was purchased in 1927, by Warner Brothers. Harry Crandall retired from active theater operation in 1929.
Community involvement
Crandall used his position and his theaters to educate the population, and to provide space for their cultural and civic activities. He created a Public Service and Educational Department and placed it under the direction of Harriet Hawley Locher, a prominent Washington club woman and past chairperson of the Motion Picture Committee of the District of Columbia Federated Women’s Clubs. Crandall and Locher believed that the neighborhood theater could function as a community center, and that it could provide space for educational, cultural and religious activities when not showing movies. In another move to gain the good will of neighborhood children, Crandall provided equipment for boys’ baseball teams.
Death
On January 28, 1922 the Knickerbocker theater owned by Crandall collapsed under the weight of snow from a two-day blizzard that was later dubbed the Knickerbocker Storm. 98 patrons were killed and 133 more injured. The disaster ranks as one of the worst in Washington. D.C. history. Former Congressman Andrew Jackson Barchfeld and a number of prominent political and business leaders were among those killed in the theater. The disaster was said to be the reason for the later suicide of Crandall in 1937. The architect Reginald Geare had taken his own life on August 20, 1927.