Haman Alimardani

Life

Haman Alimardani comes from the third generation of a Persian family of chefs, restaurateurs and gourmets. He and his four siblings grew up in Tehran, New York City and Munich. Alimardani speaks fluent German, English and Persian. Music and art played major roles in his youth; he rapidly attained status in both fields in the Munich scene, as a respected graffiti writer and club DJ for soul, house and rap music. In 1993 the artists' group of which Alimardani was a member received artistic funding from the City of Munich.

Education, study and training

After secondary school, Alimardani initially studied graphic design at Blocherer Schule, Munich (graduating in 1998), and took up fashion design studies at Central Saint Martins College of Art and Design in London in 2004. During his studies Alimardani completed internships as assistant to fashion designer Kostas Murkudis, designer at the Munich armed forces tailoring department and costume designer at the Bavarian State Opera.

Career as fashion designer

In 1996 Alimardani founded his own fashion label "hamansutra". Even before completing his fashion design studies, he designed "Lingerie For The Year 2000" for German underwear brand Mey. Two years later, working as hamansutra, he completed the costumes for a major project at London Film School. In 2003/04 hamansutra was commissioned by Jung von Matt to create a full body suit known as "Blu Costume" for the Geiz ist geil (Cheap Is Cool) advertising campaign for the consumer electronics chain Saturn. In 2004 hamansutra designed the outfits for the video production of "Another World" by UK singer Sonique. The video received the 2005 iF Communication Design Award. Also in 2005, hamansutra designed menswear prototypes for Porsche Design and contributed a T-shirt design to the T-1 Worldcup project in Japan. This event included a design competition for which international artists created works representing their countries. hamansutra designed a T-shirt collection for the Microsoft Xbox 360 at Christmas 2005. In 2006 hamansutra developed a gold suit for the video "I Can’t Stop My Feet" by Munich musician and singer AMOS, also known as "Imperator of Pop". From 2005 to 2008 Haman Alimardani taught at the Munich colleges Blocherer Schule and Akademie für Mode & Design (AMD), and lectured on design at Miami Ad School in Hamburg and FH München the Munich University of Applied Sciences. He relocated to New York in 2008. In 2010 hamansutra joined forces with StudioSeidel on the project "2010 Amateur World Cup". The project, set to music by Gomma Records, presented a fashion collection oriented to the World Cup teams and matches and prominently featuring elements of the aesthetics of pornography, as a satire on the predominant interests of our consumption-driven world. hamansutra is currently working on a line of accessories scheduled for launch at the end of 2011.

Career as graphic designer

Haman Alimardani's work with Jung von Matt in Hamburg gave rise to graphic projects for Benson & Hedges, Audi and Deutsche Bahn in 1998 and 1999. In 2002 Alimardani worked with Nike on the Scorpion K.O. project, realized in partnership with the US media agency Wieden+Kennedy and the Berlin-based creative agency Less Rain. In the same year he was booked by the French fashion house KENZO as a character designer for the "KENZO KIDS" collection.

Organizational culture

Alimardani's affinity with music is constantly reflected in his design. The hamansutra brand presents clothing as art objects, focusing on a holistic view of external changes which in turn necessitate the alignment of designs in keeping. The slogan "A thousand moves in the game of fashion" is intended to express this conceptual approach.

Exhibitions

Awards and publications