Format Digital download Genre Pop-rap Label Columbia | Recorded 2011 Length 3:07 | |
Released June 14, 2011 (2011-06-14) | ||
"Gucci Gucci" is the lead single from American rapper Kreayshawn's debut studio album, Somethin' 'Bout Kreay (2012). It was released on June 14, 2011 by Columbia Records.
Contents
The song was produced by DJ Two Stacks, who added the high hats and Adeptus. It contains a sample of another Kreayshawn song, "Bumpin Bumpin". "Gucci Gucci" peaked at number 57 on the US Billboard Hot 100. The hip hop track was also a hit in Belgium, and charted on hip hop charts in the United Kingdom. A remix was released featuring British rapper Giggs. By 2012, the single had been certified gold by the Recording Industry Association of America. British singer Neon Hitch covered the song.
Background and composition
"Gucci Gucci" is a pop-rap song. In the song she proclaims her disdain for wearing designer brands such as Gucci, Louis Vuitton, Fendi, and Prada The single gained popularity after being uploaded on her YouTube channel on May 16, 2011, the song garnered nearly 3 million views on YouTube in a little over two weeks. The song's success was able to get her a record deal with Columbia Records.
Kreayshawn wrote the song with American rapper and ghostwriter Anthony "Speak!" Negrete. In an August 2011 interview with Rebecca Haithcoat from LA Weekly, Negrete stated that he had not been paid royalties for his contributions.
Critical reception
The song received rave reviews. Touré commented on the song: "The song basically attacks a central tenet of hip-hop: Many rappers embrace labelism as part of their celebration of upward mobility as well as a postmodern sentiment that you are the brands you wear." He also said that the song had "childishly simple rhyme patterns" such as "I’m lookin’ like Madonna, but I’m flossin’ like Ivana." James Montgomery of MTV ranked "Gucci Gucci" 23rd of his top 25 songs of 2011. The song was remixed by American rapper Lil Wayne for his mixtape Sorry 4 the Wait. The song is also ranked in Pitchfork's The Top 100 Tracks of 2011 and many other publications.
Commercial performance
On the week of July 30, 2011, the song debuted on the Billboard Hot R&B/Hip-Hop Songs chart at number 83. It also debuted at number 82 on the Billboard Hot 100 on the week ending August 13, 2011.
Music video
The music video was directed by Joseph Zentil of Strange Customs. It features cameo appearances from former White Girl Mob member Lil Debbie, rapper Speak!, as well as Jasper Dolphin, Taco Bennett, and Left Brain of Odd Future.