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Grant McCracken

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Occupation
  
Author Lecturer

Name
  
Grant McCracken


Role
  
Author

Education
  
University of Chicago

Grant McCracken Bio CultureBy Grant McCracken

Genres
  
Culture, Commerce, Business

Books
  
Chief Culture Officer, Culturematic: How Reality T, Culture and consumption, The long interview, Big Hair: A Journey Into the Tr

Grant mccracken on corporations culture


Grant David McCracken (born 1951) is a Canadian cultural anthropologist and author, known for his books about culture and commerce. He was the founder and director of the Institute for Contemporary Culture at the Royal Ontario Museum and is a member of Convergence Culture Consortium at MIT. He holds a Ph.D. in anthropology from the University of Chicago and is a research affiliate at MIT. He coined the term the Diderot effect. He has been a consultant for many corporations, including Netflix, Google, Amazon, IBM, Herman Miller, IKEA, Ford Foundation, and the White House. He lives in Rowayton, Connecticut.

Contents

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References

Grant McCracken Wikipedia