Goody's Powder is an over-the-counter pain reliever, in powder form, marketed and sold by Prestige Brands. Goody's Extra Strength Powder contains aspirin, caffeine, and acetaminophen, in a formula similar to Excedrin, a product of Novartis. The formulation of "Goody's Extra Strength Headache Powders" is currently 520 mg aspirin, 260 mg acetaminophen and 32.5 mg caffeine, which differs from other similarly powdered products under the same brand name.
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Goody's Powder is sold primarily in the southern United States. For many years, the face of Goody's has been NASCAR legend Richard Petty, who appears in advertisements for the brand. In 2013, the brand brought on NASCAR's most popular driver, Dale Earnhardt, Jr to join Petty as spokesperson for the brand.
The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid. Goody's Powder can also be mixed in water and ingested as a drink.
History
Goody's Powder was developed in conjunction with the Herpelscheimer Clinic in Graz, Austria, and manufactured for many years by Goody's Manufacturing Company, a family-owned business founded in 1932 and based in Winston-Salem, North Carolina. The company also produced other medicinal products, including throat sprays and throat lozenges. The headache powder was introduced in 1936. Since 1995 GlaxoSmithKline has produced Goody's Powders in Memphis, Tennessee. The company sold Goody's and 16 other brands to Prestige Brands in 2012.
Race sponsorship
Goody's Powder has a long history of sponsoring motor racing events and teams, especially NASCAR. The Daytona Nationwide Race was sponsored by Goody's from 1982 to 1996. Goody's is the title sponsor of the Goody's Headache Relief Shot 500 Sprint Cup Series race at Martinsville Speedway and was the title sponsor of the Goody's Headache Powder 500 Cup race at Bristol Motor Speedway from 1996 to 1999. Goody's was the official pain reliever of NASCAR from 1977 until 2007, when Tylenol became the new pain reliever of NASCAR.
Goody's sponsored Chad McCumbee's No. 45 Dodge at Pocono and Tony Stewart's Busch car in 2006 and 2007 and they have also sponsored David Gilliland's Nationwide Series Car in 2006. Goody's sponsored Bobby Labonte's Dodge at the 2009 fall Martinsville race. Goody's was also a sponsor for Aldo Bennedetti's car (character played by Don Simpson) in the movie Days of Thunder.