Girish Mahajan (Editor)

Good and Plenty

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Product type
  
Candy coated licorice

Introduced
  
1893

Owner
  
The Hershey Company

Markets
  
U.S.

Good & Plenty

Country
  
Philadelphia, Pennsylvania, U.S.

Previous owners
  
Quaker City Confectionary Company Warner-Lambert Beatrice Foods Leaf, Inc.

Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

Contents

History

Good & Plenty was first produced by the Quaker City Confectionery Company of Philadelphia, Pennsylvania, in 1893 and is the oldest branded candy in the United States. Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, which purchased Leaf in 1996.

Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. A railroad engineer, Charlie would shake a box of the candy in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle based on the popular song "The Ballad of Casey Jones".

Production

The pink candies are colored with a red dye called K-Carmine, produced from the crushed bodies of the female cochineal insect. Current packaging lists the red dye as "Artificial Color (K-Carmine and Red 40 Lake)".

Outside North America

London drops are a similar candy sold in Finland and Sweden.

References

Good & Plenty Wikipedia


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