Type Private Number of employees 2,000 (2013) | Number of locations 415+ (2015) Founded 1966 | |
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Key people Richard L. Yee (President) Founders Milagros Leelin Yee, Doris Wilson Leelin, Clarita Leelin Go Profiles | ||
Goldilocks Bakeshop is a bakeshop chain based in the Philippines, which produces and distributes Philippine cakes and pastries.
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History
On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a 70 m2 (750 sq ft) space on the ground floor of a three-story building along Pasong Tamo Street in Makati and started with only 10 employees.
In 1976, Goldilocks opened its first store in the United States particularly in Los Angeles. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' store in Metro Manila.
Other stores were later set up in other parts of California such as San Francisco, San Jose and in Las Vegas, Nevada.
Pancake House International planned to acquire Goldilocks Bakeshop, but negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered to acquire Goldilocks for ₱2 billion.
Branch locations
In 2015, it was reported that there are at least 400 full-service stores in the Philippines, 12 in California, United States, and 3 in Vancouver, British Columbia, Canada.
Brand image
Goldilocks was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears to make the name of the chain easier to remember by children and their mothers. The name also suggests the words "gold" and "luck" which was viewed to be auspicious. The naming was suggested by the founders' sister Maria Flor.
In 2010, Goldilocks underwent a full re-branding.