G S Sareen

Early life

Sareen was born in Madhya Pradesh in India. He was four, and the youngest of three siblings, when his mother (Amrit Kaur Sareen, born 17 Feb 1938) was paralyzed after being involved in an accident while visiting Africa. His father (Dr Surender Singh Sareen, born 15 March 1933), a civil servant, encouraged him to always be independent, push his limits and chase his dreams. His sister (Jayendra Kaur, born 26 August 1960) currently lives in Dubai, while his brother (Paremendra Singh Sareen, born 29 Nov 1961) died in a road accident in 1989 at the age of 27.

Education

Sareen is an alumnus of Daly College Indore, Madhya Pradesh, India and holds a degree in Statistics from Bhopal University. He is also a decorated and distinguished member of the Indian Army. He joined the Indian Military Academy in 1986 and resigned his commission in 1992 to support his family. He was awarded a SENA MEDAL, a gallantry award for action, by the President of India during his tenure in the Army.

Personal life

In 1994, four years after their marriage, Sareen and his wife Rewa Manmohan Singh Sareen (born 4 Feb 1968) made the decision to relocate to Singapore. In 2009, Sareen took up citizenship in Singapore before launching two tire businesses, including Mindtrac.com, and establishing Omni United in 2003. The couple now lives with their two sons, Hanut (born 22 Nov 1993) who will finish studying at Northeastern University in Boston in the Spring, and Sumer (born 22 Oct 1998) and Sareen's mother in their Bukit Timah home. His father died in 2005.

Prior to Omni United Career Info/Details

Omni United is Sareen's third business venture. Prior to its founding, he was an early entrepreneur in the online e-commerce industry. He launched, managed and subsequently sold mindtrac.com, one of the first B2B online market exchanges in the tire industry, backed by JP Morgan. Sareen launched mindtrac.com having gained previous knowledge of the market through various trading ventures throughout Asia and the USA.

Omni United Pte. Ltd

Under Sareen's direction, Omni United currently sells in excess of 6.5 million units of passenger and light truck tires in 80 countries. Omni United's manufacturing partners are located in the United States, Indonesia, China, India, Thailand and Mexico. The company currently sells more than two million units of passenger and light truck tires a year in the United States. Sareen purchased Interstate Tire Distributor (ITD), a California-based wholesaler with six locations in four Western states, in October, 2015. In June 2016, Sareen made his second acquisition in 9 months with the purchase of Texas-based A to Z Tire & Battery, Inc. That part of the business has since been renamed Omnisource.

The company has received multiple recognitions and awards for innovation including:

2016: Enterprise 50 (E50) Awards 2016 - This is awarded to Singapore based, privately-held companies who have contributed to economic development in Singapore and abroad.

2016: WGSN Futures Award: Sustainable Design - Timberland Tires. The WGSN Futures Awards recognize the businesses who have done the most to push the boundaries of the international fashion market, and span 14 categories covering core segments of the industry: design, retail, marketing and digital.

2015: Enterprise 50 (E50) Awards 2015 - This is awarded to Singapore based, privately-held companies who have contributed to economic development in Singapore and abroad.

2015: Ethical Corporation’s Sixth Annual Responsible Business Awards. Timberland Tires was highly commended in the “Sustainable Innovation” category for its sustainable Timberland Tires.

2014: Enterprise 50 (E50) Awards 2014

2014: The Peak 30/30: The Game Changers - GS Sareen, Founder and CEO, Omni United was recognized as one of Singapore’s top 30 influential business leaders.

2014: DBS Insignia Prestige Award - Power List – 100 Of Singapore Most Powerful. GS Sareen, Founder and CEO, Omni United was featured among the 100 headlining movers and shakers in Singapore. This award is presented to personalities who have taken their unusual ideas and made them their own, turning them into leaders of their own field.

2013 Enterprise 50 (E50) Awards 2013

2013 Promising SME 500 - Distinguished Business Award - GS Sareen, Founder and CEO, Omni United was presented this award for his exceptional achievements in business, highlighting his commercial success and contributions to the economy and community at large.

Timberland Tires

Introduced in November, 2014, Timberland Tires were born out of an idea between Sareen and global lifestyle brand Timberland. Timberland Tires is the first brand purposely designed and created with sustainability in mind. The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland® shoes.

Timberland Tires continues to receive recognition by some of the most influential organizations in the world when it comes to collaboration, innovation and sustainability. In May 2016, Timberland Tires won the WGSN Futures award in the category of Sustainable Design. Timberland Tires were also finalists of the 2016 Guardian Awards and also shortlisted as one of the finalists for the Institute for Scrap Recycling Industries (ISRI) 2016 Design for Recycling Award.

Award Recognitions: Timberland Tires

November 2016: Enterprise 50 Award for Innovation & Management - Omni United

May 2016: WGSN Futures Award: Sustainable Design

May 2016: Finalist, Guardian Sustainable Business Awards, "Collaboration" category for partnership of Timberland and Omni United

April 2016: Finalist, Institute for Scrap Recycling Industries (ISRI) 2016 Design for Recycling Award

November 2015: Enterprise 50 Award for Innovation & Management - Omni United

September 2015: Ethical Corporation’s Sixth Annual Responsible Business Awards, “runner-up” for the “Sustainable Innovation” category

January 2015: Eco-Business “Top 5 Manufacturing Stories in 2014” - Timberland Tires

January 2015: Sustainable Brands - Omni United and Timberland recognized as “companies that bravely and brilliantly led the pack.”

Commitment to Sustainability - Radar Tires and Timberland Tires

Sareen is highly committed to sustainable business practices. His vision to have all Omni United - Radar Tires products recycled at the end of their lifespans moved one step closer in October 2013 when flagship brand Radar Tires was certified Carbon Neutral. This accomplished a goal set over two years ago with Ernst & Young. This achievement is the result of a comprehensive twelve-month effort to measure the company's Radar Tires brands' global carbon footprint in accordance with certification standards. Omni United has achieved its goal of net zero carbon emissions through supporting wind energy projects, in Germany

With his November 2014 launch of the Timberland Tires brand, Sareen announced a take back and recycling program to convert worn Timberland Tires into new outsoles of Timberland footwear. Liberty Tire Recycling will collect worn Timberland Tires after they have been changed out at authorized Timberland locations and sort the tires at its consolidation centers. From there, the used tires will be shipped to a North American tire recycling facility where they will be recycled into crumb rubber and further processed into sheet rubber for use in Timberland® footwear. The rubber will be mixed into an approved compound for outsoles that will ultimately be incorporated into Timberland® boots and shoes.

Partnership with The Breast Cancer Research Foundation

Sareen is also an ambassador to The Breast Cancer Research Foundation, based in New York. In 2012, he launched a pink side wall tire designed specifically to support the campaign. The pink side wall highlights the pink color of the fight again breast cancer. So far the company has donated over $1 million USD to the cause.

LPGA Sponsorship

In 2016, the company announced sponsorship of LPGA player Jodi Ewart Shadoff. As part of the agreement with Omni United, English-born Jodi Ewart Shadoff will wear the Radar Tires brand logo on her golf shirt and other apparel at all tournaments. Jodi continues to represent Radar Tires in the 2017 LPGA season. Jodi is a fast-rising star in the LPGA.

Motorsports

In 2013, Radar Tires entered into the off-road racing and motorsports world in the Lucas Oil Off Road Racing Series (LOORRS), SCORE International Desert Series and TORC: The Off Road Championship. In these series, the company participates in short-course off-road desert racing and long course desert racing. Radar’s inaugural season featured the brand’s Renegade R5 M/T tire. Radar Tires won the Class 10 at the SCORE International Baja 500.

The company has since expanded both its desert and short-course teams to take multiple wins and podiums in various series.

Radar Tires Wins/Podiums 2013-2017:

CHAMPION: SCORE International (SCORE) Baja 500 Class SCORE LITES I April 2017 | Matt Ferrato

CHAMPION: SNORE: Motion Tire Ridgecrest 300 I April 2017 | Matt Ferrato

2ND PLACE: SNORE: Battle at Primm I February 2017 | Richard Glaszczak

CHAMPION: SNORE: PCI Radios 300 I September 2016 | Richard Glaszczak

3RD PLACE: SCORE International (SCORE) Rosarito Beach Desert Challenge Class 10 | September 2016 | Lawrence Motorsports

3RD PLACE: Best in the Desert (BITD) Mint 400 Class 1000 | March 2016 | Coleman Motorsports

2ND PLACE: SCORE International San Felipe 250 Class SCORE LITES | February 2016 | Matt Ferrato

2ND PLACE: Best in the Desert (BITD) Parker 425 Class 1000 | February 2016 | Coleman Motorsports

CHAMPION: SNORE: Rage at the River I December 2015 | Richard Glaszczak

3RD PLACE: SNORE: Rage at the River I December 2015 | Cody Robinson/Kyle Conlon

CHAMPION: SNORE: Midnight Special I September 2015 | Richard Glaszczak

CHAMPION: TORC:The Offroad Championship Crandon Round 15 I September 2015 | Cam Reimers/Cam Reimers Motorsports

3RD PLACE: SCORE International Imperial Valley 250 Class 10 | September 2015 | Lawrence Motorsports

3RD PLACE: TORC:The Offroad Championship Sturgis Round 11 I August 2015 | Cam Reimers/Cam Reimers Motorsports

3RD PLACE: TORC:The Offroad Championship Sturgis Round 10 I August 2015 | Cam Reimers/Cam Reimers Motorsports

CHAMPION: SNORE: Race Fuel 250 I May 2015 | Richard Glaszczak

CHAMPION: Best in the Desert (BITD) Silverstate 300 Class 1000 | May 2015 | Cody Robinson/Kyle Conlon

2ND PLACE: Best in the Desert (BITD) Silverstate 300 Class 1000 | May 2015 | Coleman Motorsports

3RD PLACE: TORC:The Offroad Championship St. Louis Round 3 I May 2015 | Cam Reimers/Cam Reimers Motorsports

3RD PLACE: TORC:The Offroad Championship St. Louis Round 2 I May 2015 | Cam Reimers/Cam Reimers Motorsports

2ND PLACE: SNORE: Battle at Primm I February 2015 | Richard Glaszczak

CHAMPION: SNORE: Rage at the River I December 2015 | Richard Glaszczak

CHAMPION: SCORE International Baja 1000 Class 10 | November 2014 | Bronson Motorsports

3RD PLACE: SCORE International Desert Challenge Class 10 | September 2014 | Robinson Romo Racing Team

2ND PLACE: SCORE International Desert Challenge Class 10 | September 2014 | Bronson Motorsports

2ND PLACE: Best In The Desert Series (BITD) | August 2014 | Coleman Motorsports

CHAMPION: SCORE International Baja 500 Class 10 | June 2014 | Bronson Motorsports

2ND PLACE: SCORE International Imperial Valley 250 Class 10 | April 2014 | Bronson Motorsports

CHAMPION: SCORE International San Felipe 250 Class 10 | February 2014 | Robinson Romo Racing Team

CHAMPION: SCORE International Baja 500 Class 10 | June 2013 | Bronson Motorsports

3RD PLACE: SCORE International San Felipe 250 Class 10 | February 2013 | Bronson Motorsports

CHAMPION: Mojave Off-Road Race (MORE) | January 2013 | Bronson Motorsports

Awards and Recognitions

Throughout his career as President, CEO and Founder of Omni United, Sareen has received many awards and recognitions. Most recently he was the recipient of the 2015, 2014 and 2013 Singapore Enterprise 50 awards, the 2015 Ethical Corporation's Sixth Annual Responsible Business Awards, 2013 Distinguished Business Leader Award, and the 2013 DBS Insignia Spirit of Vision Prestige Award. In 2012, he was named to Fortune Magazine's 2012 list of "Asia's Hottest People in Business". In 2014, he was featured in "The Peak" magazine's anniversary publication as one of 30 men and women documenting their success stories - the "30/30 – The Game Changers". With his guidance, Omni United has received numerous other business awards and recognitions.