Products Tires Headquarters Singapore Founded 2003 | Website www.omni-united.com Founder G.S. Sareen Owner G.S. Sareen | |
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Industry Manufacturing, distribution Launched 2003; 14 years ago (2003) | ||
Sema2014 interview timberland tires omni united
Omni United Pte. Ltd is a tire manufacturer and distributor headquartered in Singapore. The company designs and produces tires in partnership with manufacturers based in the United States, China, India, Indonesia and Thailand. Omni United owns the Radar, Patriot and Corsa brand names, and markets, sells and distributes several other brand names. The company was founded in 2003 by G.S. Sareen, who prior to founding Omni United, was an entrepreneur in the e-commerce industry . Omni United sells in excess of 6.5 million units of passenger and light truck tires a year in 80 countries. The company has been called the ‘IKEA of Tires' and currently sells more than two million units of passenger and light truck tires a year in the United States.
Contents
- Sema2014 interview timberland tires omni united
- Radar by omni united kicks off year long partnership with bcrf to support breast cancer research
- Brands
- Radar Tires
- Timberland Tires
- Patriot
- Goodride
- Interstate Tire Distributor
- Omnisource
- Commitment to Sustainability Radar Tires and Timberland Tires
- The Breast Cancer Research Foundation Corporate Partnership
- LPGA Sponsorship Jodi Ewart Shadoff
- Motorsports
- References
Omni United began contributing to The Breast Cancer Research Foundation with its ‘Mobilizing Hope’ campaign partnership in 2011. The company entered into motorsports with its Radar Tires brand in 2013. In November 2014, the company launched Timberland Tires, a partnership with apparel and footwear company Timberland, to create the first tires ever purposely designed to be recycled into the outsoles of Timberland footwear when their life on the road is complete. Omni United acquired Interstate Tire Distributor (ITD), a California-based wholesaler with six locations in four Western states, in October, 2015. In June 2016, the company finalized the acquisition of Texas-based A to Z Tire & Battery, Inc. That business has since been renamed Omnisource. Post these acquisitions, Omni United's distribution business in the US boasts of 29 warehouses with a total capacity of close to 1 million sq. ft. and a network of over 10,000 dealers spanning 8 states within the western and southern regions of the United States.
Radar by omni united kicks off year long partnership with bcrf to support breast cancer research
Brands
Omni United sells products for passenger car, SUV, trailer, winter and commercial tires under the following main brand names:
Radar Tires
The Radar Tires brand is owned by Omni United and was launched in 2006. The brand includes opening price point passenger car, SUV, trailer, farm/agriculture, OTR, winter and commercial tires.
Radar Tires also manufactures the Sear's Guardsman brand tires, evident by the product warranty. The company also manufactures Tensor Tires, sold and marketed by Method Wheels.
Timberland Tires
Timberland Tires was born out of a collaboration between tire designer and manufacturer Omni United and global lifestyle brand Timberland. Positioned at the premium end of the market, with estimated 50,000 to 80,000 mile warranties, and offering superior performance and safety on the road, Timberland Tires is the first brand purposely designed and created with sustainability in mind. The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland® shoes, rather than alternatives such as being used as tire-derived fuel, being exported to countries where new tires are unaffordable for many or ending up in landfills.
Timberland Tires continues to receive recognition by some of the most influential organizations in the world when it comes to collaboration, innovation and sustainability. In May 2016, Timberland Tires won the WGSN Futures award in the category of Sustainable Design. Timberland Tires were also finalists of the 2016 Guardian Awards and also shortlisted as one of the finalists for the Institute for Scrap Recycling Industries (ISRI) 2016 Design for Recycling Award.
Award Recognitions: Timberland Tires
November 2016: Enterprise 50 Award for Innovation & Management - Omni United
May 2016: WGSN Futures Award: Sustainable Design
May 2016: Finalist, Guardian Sustainable Business Awards, "Collaboration" category for partnership of Timberland and Omni United
April 2016: Finalist, Institute for Scrap Recycling Industries (ISRI) 2016 Design for Recycling Award
November 2015: Enterprise 50 Award for Innovation & Management - Omni United
September 2015: Ethical Corporation’s Sixth Annual Responsible Business Awards, “runner-up” for the “Sustainable Innovation” category
January 2015: Eco-Business “Top 5 Manufacturing Stories in 2014” - Timberland Tires
January 2015: Sustainable Brands - Omni United and Timberland recognized as “companies that bravely and brilliantly led the pack.”
35 sizes of the Timberland Cross and 30 sizes of the Timberland A/T are currently available through select dealers across the United States and through an ecommerce site at www.timberlandtires.com.
Patriot
The Patriot brand name is owned by Omni United. It was launched in 2016 and is a passenger car tire range in 14 sizes.
Patriot tires are built for year-round handling, stability and a comfortable ride. This product is ideal for the value-conscious driver who is looking for an affordable yet quality product for compact and mid size passenger cars. This all-season line offers mileage, a quiet ride and good grip in all weather conditions. The modern, asymmetric tread pattern helps provide all-round performance and even tread-wear whereas the lightweight construction reduces rolling resistance and ensures handling. Patriot tires are designed with wide circumferential grooves for enhanced resistance to hydroplaning.
Goodride
Goodride tires are manufactured by China's largest tire manufacturer, Hangzhou Zhongce Rubber Company. In 2011 it was the tenth largest tire maker in the world, with $4.26 billion worth of sales. Omni United has exclusive rights to the sales and marketing of the Goodride brand in the United States.
Interstate Tire Distributor
ITD was founded in Los Angeles in 1963. The company currently has six locations — three in Southern California and one each in Arizona, Nevada and Utah — servicing 3,500 tire retailers throughout the western United States.
Omnisource
Omnisource, formally A to Z Tire was founded in 1926 as Amarillo Bus Company and since then has grown to serve a network of over 6,500 dealers across 6 states in the west and south regions including Montana, California, Colorado, Arizona, New Mexico and Texas. A to Z Tire currently manages 21 locations with over 500,000 sq. ft. of warehousing space.
Commitment to Sustainability - Radar Tires and Timberland Tires
President, CEO & Founder G.S. Sareen is highly committed to sustainable business practices. His Radar Tires' branded products were declared Carbon Neutral in October 2013, after a two-year project with Ernst & Young to study the brands global carbon emissions. This certification is the result of a twelve-month effort to measure the company’s Radar Tires brands’ global carbon footprint in accordance with certification standards. The company is currently purchasing carbon credits, supporting wind energy projects in Germany, to offset it's emissions.
With the November 2014 launch of the Timberland Tires brand, Omni United announced a take back and recycling program to convert worn Timberland Tires into new outsoles of Timberland footwear. Liberty Tire Recycling will collect worn Timberland Tires after they have been changed out at authorized Timberland locations and sort the tires at its consolidation centers. From there, the used tires will be shipped to a North American tire recycling facility where they will be recycled into crumb rubber and further processed into sheet rubber for use in Timberland® footwear. The rubber will be mixed into an approved compound for outsoles that will ultimately be incorporated into Timberland® boots and shoes.
The Breast Cancer Research Foundation - Corporate Partnership
Since 2011, Radar Tires has supported The Breast Cancer Research Foundation (BCRF) with the The Radar Tires [Omni United] Award. The same year, the company released a "Ring of Hope" tire, a limited edition pink-walled version of its Radar RPX 900 .
The company has since donated over $1 million USD to the cause. Money has gone to support the research of Jack Cuzick, PhD, John Forbes, MB BS; FRACS, AM and Richard R. Love, MD, MS. The most recent Radar Tires [Omni United] award went to Dr. John Forbes and Dr. Jack Cuzick for their research to identify risks for individual women, who have a very high or very low chance of getting breast cancer based on testing of molecular markers.
LPGA Sponsorship - Jodi Ewart Shadoff
in 2016, the company announced sponsorship of LPGA player Jodi Ewart Shadoff. As part of the agreement with Omni United, English-born Jodi Ewart Shadoff will wear the Radar Tires brand logo on her golf shirt and other apparel at all tournaments. Jodi continues to represent Radar Tires in the 2017 LPGA season.
Motorsports
In 2013, Radar Tires entered into the off-road racing and motorsports world in the Lucas Oil Off Road Racing Series (LOORRS), SCORE International Desert Series and TORC: The Off Road Championship. In these series, the company participates in short-course off-road desert racing and long course desert racing. Radar’s inaugural season featured the brand’s Renegade R5 M/T tire. Radar Tires won the Class 10 at the SCORE International Baja 500.
The company has since expanded both its desert and short-course teams to take multiple wins and podiums in various series.
Radar Tires Wins/Podiums 2013-2017:
2ND PLACE: SNORE: Battle at Primm I February 2017 | Richard Glaszczak
CHAMPION: SNORE: PCI Radios 300 I September 2016 | Richard Glaszczak
3RD PLACE: SCORE International (SCORE) Rosarito Beach Desert Challenge Class 10 | September 2016 | Lawrence Motorsports
3RD PLACE: Best in the Desert (BITD) Mint 400 Class 1000 | March 2016 | Coleman Motorsports
2ND PLACE: SCORE International San Felipe 250 Class SCORE LITES | February 2016 | Matt Ferrato
2ND PLACE: Best in the Desert (BITD) Parker 425 Class 1000 | February 2016 | Coleman Motorsports
CHAMPION: SNORE: Rage at the River I December 2015 | Richard Glaszczak
3RD PLACE: SNORE: Rage at the River I December 2015 | Cody Robinson/Kyle Conlon
CHAMPION: SNORE: Midnight Special I September 2015 | Richard Glaszczak
CHAMPION: TORC:The Offroad Championship Crandon Round 15 I September 2015 | Cam Reimers/Cam Reimers Motorsports
3RD PLACE: SCORE International Imperial Valley 250 Class 10 | September 2015 | Lawrence Motorsports
3RD PLACE: TORC:The Offroad Championship Sturgis Round 11 I August 2015 | Cam Reimers/Cam Reimers Motorsports
3RD PLACE: TORC:The Offroad Championship Sturgis Round 10 I August 2015 | Cam Reimers/Cam Reimers Motorsports
CHAMPION: SNORE: Race Fuel 250 I May 2015 | Richard Glaszczak
CHAMPION: Best in the Desert (BITD) Silverstate 300 Class 1000 | May 2015 | Cody Robinson/Kyle Conlon
2ND PLACE: Best in the Desert (BITD) Silverstate 300 Class 1000 | May 2015 | Coleman Motorsports
3RD PLACE: TORC:The Offroad Championship St. Louis Round 3 I May 2015 | Cam Reimers/Cam Reimers Motorsports
3RD PLACE: TORC:The Offroad Championship St. Louis Round 2 I May 2015 | Cam Reimers/Cam Reimers Motorsports
2ND PLACE: SNORE: Battle at Primm I February 2015 | Richard Glaszczak
CHAMPION: SCORE International Baja 1000 Class 10 | November 2014 | Bronson Motorsports
3RD PLACE: SCORE International Desert Challenge Class 10 | September 2014 | Robinson Romo Racing Team
2ND PLACE: SCORE International Desert Challenge Class 10 | September 2014 | Bronson Motorsports
2ND PLACE: Best In The Desert Series (BITD) | August 2014 | Coleman Motorsports
CHAMPION: SCORE International Baja 500 Class 10 | June 2014 | Bronson Motorsports
2ND PLACE: SCORE International Imperial Valley 250 Class 10 | April 2014 | Bronson Motorsports
CHAMPION: SCORE International San Felipe 250 Class 10 | February 2014 | Robinson Romo Racing Team
CHAMPION: SCORE International Baja 500 Class 10 | June 2013 | Bronson Motorsports
3RD PLACE: SCORE International San Felipe 250 Class 10 | February 2013 | Bronson Motorsports
CHAMPION: Mojave Off-Road Race (MORE) | January 2013 | Bronson Motorsports