Puneet Varma (Editor)

Function Drinks

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Type
  
Privately Owned

Products
  
See products section

Founded
  
2004

Industry
  
Beverages

Number of employees
  
50

Parent organization
  
Sunsweet Growers Inc.

Function Drinks

Headquarters
  
Los Angeles, California

Revenue
  
US$10 Million (est.) (2007)

Founders
  
Josh Simon, Will Harbin, William P. Harbin III, Alex Hughes, Dayton Miller

Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.

Contents

In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET. Function is distributed nationally in Whole Foods, Target, and other retail chains.

Function: ALTERNATIVE ENERGY

  • Functionality: sustained released energy, typically lasts 1 to 2 hours
  • Flavor: Citrus Yuzu (Replacing Tangerine Yuzu), Strawberry Guava
  • Key ingredients: Muira puama, Epimedium, Catuaba, and Yerba mate

    • Function: BRAINIAC

  • Functionality: Improve brain function
  • Flavor: Carambola Punch
  • Key ingredients: N-Acetyle-Cysteine, Vitamin E as Mixed tocopherols, Zinc Picolinate, Soy phosphatidylserine, Ginkgo biloba.

    • Function: LIGHT WEIGHT

  • Functionality: Boosts metabolism, curbs cravings for sugar and other carbohydrates
  • Flavors: Açai Pomegranate, Blueberry Raspberry, Peach Mango
  • Key ingredients: EGCG, Resveratrol, and Gymnema.

    • Function: URBAN DETOX

  • Functionality: Recovery from hangovers; clears particulate pollution from lungs and sinuses
  • Flavors: Citrus Prickly Pear and Goji Berry
  • Key ingredients: N-Acetyle-Cysteine, Prickly Pear Fruit Extract, B vitamins (riboflavin or bitamin B2, vitamins B6 and B12, folate.

    • Function: WATER

  • Electrolyte-enhanced, vapor distilled water

    • Advocates

    Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.

    References

    Function Drinks Wikipedia
    (Text) CC BY-SA