Frisbee (TV channel)

Updated on Dec 17, 2024

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Launched 12 June 2010		Country Italy
Owned by Switchover Media (2010-2013)Discovery Networks Europe (2013-present) Picture format 576i (4:3 SDTV) and 16:9 Audience share 1.8% among kids 4-14 (February 2011, ) Slogan Fantasia senza limiti(Unlimited Imagination)

Frisbee is an Italian TV channel marketed towards boys and owned by Discovery Communications. Its branding is "Channel of Heroes". The head office is located in Rome.

Frisbee was launched by Switchover Media in 12 June 2010.

Most of the channel's programming were acquired from Disney’s library such that for the first few years, the channel would not need to acquire any new programming. Frisbee's top drawing programs for the first few months were Transformers, Spider-Man, Megaman and Sonic.