Industry Pet Food Area served Europe Number of employees 8,000 (2009) CEO Torsten Toeller (1990–) Parent organization Fressnapf Holding GmbH | Headquarters Krefeld, Germany Products Pet food Website fressnapf.com Founder Torsten Toeller | |
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Founded 18 January 1990, Erkelenz, Germany Subsidiaries Equiva GmbH, Pet Vision AG, MAXI ZOO France SAS Profiles | ||
Fressnapf wachstumsmotor mit vollgas auf erfolgskurs
Fressnapf Tiernahrungs GmbH is a German franchise company for pet food. With over 1100 stores and 8000 employees in 12 European countries it is the largest European pet food company.
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History
At 24 years of age, Torsten Toeller founded his first store for pet food and pet supplies in Erkelenz, Germany. Inspired by similar American pet superstores, he adapted the concept for the European market. From 1992 on, franchise stores were developed. In 1997, the first stores outside Germany were founded. Since then, the company has been awarded several prizes in Germany, ranking the franchise system among Burger King and McDonald's.
Franchises
Today, Fressnapf has markets in twelve European countries. The highest number of markets is in Germany (777), followed by Austria (90) and Netherlands (52). The company is also present in Switzerland, Belgium, France, Hungary, Denmark, Italy, Luxemburg, Ireland and Poland. In many non-German speaking countries, the chain is called Maxi Zoo, with the exception of Jumper in the Netherlands, Zoomart in Belgium and Fressnapf in Hungary.