Occupation Founder of Mars, Inc. | Name Franklin Mars Children Forrest Mars | |
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Died April 8, 1934, Chester Springs, Pennsylvania, United States Spouse Ethel Veronica Healy (m. 1910), Ethel G. Kissack (m. 1902) Grandchildren Jacqueline Mars, Forrest Mars, Jr., John Franklyn Mars, John Mars Great grandchildren Stephen M. Badger, Victoria B. Mars, Alexandra Badger, Christa Badger Similar People Forrest Mars, Jacqueline Mars, Forrest Mars - Jr, John Franklyn Mars |
1800's and the Franklin Clarence Mars' story
Franklin Clarence Mars (September 24, 1883 – April 8, 1934), sometimes known as Frank C. Mars, was an American business magnate who founded the food company Mars, Incorporated, which makes mostly chocolate candy. Mars' son Forrest Edward Mars developed M&M's and the Mars bar.
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Family
Frank Mars was born in 1883 in Hancock, Minnesota. He learned how to hand-dip chocolate candy as a child from his mother Alva, who hoped to entertain him as he had a mild case of polio. He began to sell molasses chips at age 19.
Mars and Ethel G. Kissack (September 29, 1882 – April 11, 1980), a schoolteacher, were married in 1902. Their son, Forrest Mars, Sr., was born in 1904 in Wadena, Minnesota. They divorced.
Mars and Ethel Veronica Healy (1884 – December 25, 1945) were married in 1910. That year he began to sell candy wholesale in Tacoma, Washington.
Mars, Incorporated

In 1920, they moved to Minneapolis, Minnesota, where Mars founded Mar-O-Bar Co. and began to manufacture chocolate candy bars. The company later incorporated as Mars, Incorporated. In 1923 he introduced his son Forrest's idea, the Milky Way, which became the best-selling candy bar. Mars moved to Chicago in 1929 and settled in River Forest. He became an honorary captain of the Oak Park, Illinois police department.
In 1930, Mars developed the Snickers Bar.
Mars died from heart problems in 1934 at age 50, with the ownership of the family business passing to his son Forrest.
Horse racing
In the late 1920s, in Pulaski, Tennessee, Mars bought a number of local farms and constructed a large estate called Milky Way Farm. During its construction, Mars employed more than 935 men from Giles County to build a 25,000 square feet (2,300 m²) clubhouse, more than 30 barns, a horse racing track. Gallahadion won the Kentucky Derby in 1940 after Mars died.
Mars lived the remainder of his life on the 2,800 acre (11 km²) farm and was buried there upon his death in 1934. After Milky Way Farm was sold, the remains of Mars and his wife Ethel V. Mars were moved to a private mausoleum at Lakewood Cemetery in Minneapolis, where they both currently reside.