Former type Subsidiary Fate Rebranded to Countdown Headquarters Auckland Number of locations 3 (2011) Parent organization Progressive Enterprises | Industry Retail Website www.foodtown.co.nz Founded 1958 Ceased operations November 13, 2011 | |
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Defunct 13 November 2011 (2011-11-13) | ||
Foodtown supermarket en linden
Foodtown was a New Zealand supermarket chain owned by Progressive Enterprises. The supermarkets tended to be integrated with a shopping mall, instead of being stand-alone stores. As of November 2011, all Foodtown stores have been changed into Countdown supermarkets.
Contents
- Foodtown supermarket en linden
- Thruway shopping center s foodtown liquor and hardware stores to make way for hannaford
- Notable stores
- 1958 1961 Foodtown Supermarkets Limited
- 1961 1988 Progressive Enterprises
- 1988 1992 Coles Myer Limited
- 1992 1994 Progressive Enterprises Public Company
- 1993 2005 Progressive Enterprises Foodland Associated Limited FAL
- 2005 2011 Progressive Enterprises Woolworths Limited
- Private Label brands
- Previous Private Label brands
- References
Thruway shopping center s foodtown liquor and hardware stores to make way for hannaford
Notable stores
1958 - 1961 Foodtown Supermarkets Limited
On 18 June 1958, the first Foodtown supermarket of 1,400 square metres was opened on a 1.1-hectare site at Otahuhu. Three small business owners - Tom Ah Chee (New Zealand-born Chinese), Norman Kent, and John Brown - sold their small businesses and pooled their resources to personally build and supervise construction of New Zealand's first American-style supermarket. The Otahuhu supermarket proved a success and a second Foodtown was built and opened in Takanini, South Auckland in 1961.
1961 - 1988 Progressive Enterprises
In 1961 the company was restructured when the Picot family joined the business. Their family company, Progressive Enterprises, contributed an equal amount of capital to that accumulated by the three original partners and became the parent company to Foodtown Supermarkets Limited.
1988 - 1992 Coles Myer Limited
In March 1988 Progressive Enterprises became part of the Australian company Coles Myer. During this time it saw the expansion of the Foodtown chain to areas outside Auckland (Hamilton, Wellington, Tauranga, Palmerston North, Wanganui and New Plymouth) and also saw greater expansion within the wider Auckland area.
1992 - 1994 Progressive Enterprises - Public Company
In April 1992 Coles Myer relaunched Progressive Enterprises onto the New Zealand stock exchange as a public company. During this time no new Foodtown Supermarkets were opened.
1993 - 2005 Progressive Enterprises - Foodland Associated Limited (FAL)
In October 1993 Foodland Associated Limited (FAL) bought the majority shareholding from Coles Myer and shortly after bought all remaining public shares and delisted Progressive from the New Zealand stock exchange. With this purchase Progressive Enterprises became the parent company for a number of FAL brands. Progressive Enterprises consisted of: Foodtown Supermarkets, Countdown, 3 Guys, Georgie Pie Restaurants, Rattrays and Supervalue.
On 17 June 2002 Progressive Enterprises Ltd bought Woolworths (NZ) Ltd from Hong Kong-based owners Dairy Farm Group. The sale saw Progressive's supermarket brands Foodtown, Countdown, 3 Guys, SuperValue and FreshChoice joined by Woolworths, Big Fresh and Price Chopper. As a result, PEL increased its share of the NZ grocery market to approximately 45%.
Foodtown was the first Supermarket in New Zealand to launch a loyalty card called the "Foodtown Card", which offered exclusive discounts and competitions to cardholders. This was renamed in 2003 after the merger of Progressive and Woolworths (NZ) Ltd as the "Foodtown Woolworths onecard".
2005 - 2011 Progressive Enterprises - Woolworths Limited
On 24 November 2005 Australian company Woolworths Limited purchased Progressive Enterprises Limited from Foodland Associated Limited.
In October 2006, Progressive Enterprises announced a Discount Fuel Scheme with Gull Petroleum and Shell to offer discounts on petrol when shoppers spend $40 or more in their Woolworths, Foodtown or Countdown Stores. This scheme is similar to the one their Parent company Woolworths Limited offers in Australia.
In 2008, Progressive Enterprises announced their intention to phase out the Foodtown brand. Existing Foodtown locations were to be rebranded as Countdown over a 5-year period, as each store was to receive periodic upgrades. No existing Foodtown stores were to be closed as a result of this - although the store in Cameron Road,Tauranga, which was situated almost directly opposite a Countdown store, closed on 1 May 2011 due to "dwindling profits". In some areas, the presence of a Foodtown in close proximity to a Countdown resulted in two Countdowns within close distance of each other, sometimes 100m. An example is in Manukau, where a Countdown exists in the Manukau City Mall located at Westfield Manukau as well as in the stand-alone Manukau branch located on Great South Road. Another notable mention is the Countdowns in Highland Park, where there are Countdowns within 100m of each other. Another example is at Westfield Glenfield which has two Countdowns almost directly opposite each other, one of them being a converted Foodtown.
On 14 November 2011, the last Foodtown at Browns Bay was rebranded to a Countdown, bringing an end to the iconic New Zealand brand.