Ferrero Rocher

History

The Ferrero Rocher was introduced in 1982 in Europe. Shortly after release production was halted due to a problem with label printing. Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes. Rocher comes from the French and means rock or boulder; the main grotto at the Lourdes shrine is in the rock of Massabielle.

Ingredients

The chocolate consists of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts. Its ingredients are milk chocolate, sugar, cocoa butter, cocoa mass, skim milk powder, butteroil, lecithin as emulsifier (soy), vanillin (artificial flavor), hazelnuts, palm oil, wheat flour, whey (milk), lowfat cocoa powder, sodium bicarbonate (leavening agent), and salt.

Production

The production process is secretive, with no smartphones or notebooks allowed inside, and, as of 2015, few journalists have ever been invited to visit. As of 2015, the production in the Alba factory is 24 million Rochers a day.

The sweet is produced by machinery. The process begins with flat sheets of wafer with hemispheres moving down an assembly line. The hemispheres of the wafers are then filled with Nutella and a whole hazelnut. Next, two of these wafer sheets, one with a hazelnut and one with only Nutella, are clamped together. The excess wafer is cut away producing wafer balls. These balls are then coated with a layer of chocolate, a layer of chopped hazelnuts, and a final layer of chocolate before the chocolate is packaged.

Distribution

Roughly 3.6 billion Ferrero Rochers are sold each year in over 40 countries. These include 28 countries in Europe, 9 countries in the Americas, 9 countries in Asia, 2 countries in the Oceania region, and 2 countries in Africa. The chocolate is widely available in supermarkets or department stores ..

China

Before the 1980s, China had not been exposed to chocolate because the country shut its doors to foreign business. China began letting foreign businesses in, especially the Big Five chocolate companies (Cadbury, Hershey's, Nestlé, Mars, and Ferrero SpA). Ferrero SpA was successful in China. To the Chinese, the gold wrapper may have represented opulence.

Christmas

Ferrero Rochers are associated with Christmas and New Year. As of 2015, 61% of Ferrero Rochers were sold during the last three months of the year.

United Kingdom advertisement campaign

In the United Kingdom in the 1990s, an advertisement series was based upon a party in a European ambassador's official residence and it has been repeatedly parodied in popular culture since. There has been discussion about the socio-economic targeting of the advertisement and the extent to which it may or may not be insulting to the more down-market audience to whom it was presented as an aspirational brand by means of an Italian advertisement dubbed in English.