Type Subsidiary Website www.fallon.com Parent organization Publicis | Industry advertising agency Founded 1981 | |
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Headquarters Minneapolis, Minnesota, United States Subsidiaries Fallon Minneapolis, Fallon Hong Kong Limited, Fallon Tokyo Profiles | ||
Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in London, Detroit, and Tokyo. It is a subsidiary of Publicis.
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History
Fallon was founded in 1981 by Pat Fallon and four other partners as Fallon McElligott Rice. Fallon printed a full-page agency manifesto in the Minneapolis Star and Minneapolis Tribune in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers,and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.”
Fallon McElligott Rice’s first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including The Wall Street Journal, US West, and the Episcopal Church. The agency was named Ad Age’s Agency of the Year in 1983.