Harman Patil (Editor)

Fahlgren Mortine

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Industry
  
Communications

CEO
  
Neil Mortine (2009–)

Founder
  
H. Smoot Fahlgren

Website
  
[1]

Number of employees
  
160

Founded
  
1962

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Key people
  
H. Smoot Fahlgren, Founder; Neil Mortine, CEO

Products
  
Public relations, advertising, digital

Revenue
  
Approximately $20 million in 2010

Headquarters
  
Columbus, Ohio, United States

Type of business
  
Public Relations Firm, Advertising Agency, Digital Agency

Subsidiaries
  
Flynn Sabatino & Day Inc

Team fahlgren mortine pelotonia


Fahlgren Mortine is an advertising agency in the United States. Its headquarters is in Columbus, Ohio, with regional offices in Boise, Dayton, Cleveland, Toledo and Cincinnati, Ohio; Charleston and Parkersburg, West Virginia; and Fort Lauderdale, Florida. Fahlgren Mortine also has a presence in Lexington, Kentucky and Denver, Colorado.

Contents

Fahlgren mortine 2011 philanthropy day honoree columbus ohio


Founding and early expansion

H. Smoot Fahlgren founded Fahlgren & Associates in Parkersburg, West Virginia, in 1962. After expansion through West Virginia and Pittsburgh, Pa., the company merged with the advertising agency owned by Cincinnati-based David Ferris in 1970 to create Fahlgren & Ferris. From there, expansion continued to Philadelphia, Toledo, Columbus, Washington, D.C., New York City and Atlanta.

Acquisitions

Fahlgren & Ferris and Swink Advertising merged to form Fahlgren & Swink on July 1, 1984. The merged companies together acquired Atlanta-based Nucifora & Associates.

In October 1988, Fahlgren & Swink was acquired by Lintas New York Inc., a subsidiary of The Interpublic Group of Companies. At the time, Fahlgren had offices in Parkersburg, W. Va.; Atlanta; Cincinnati, Cleveland, Columbus and Toledo, Ohio; Greensboro, N.C., and Tampa.

When Interpublic acquired another company, Ammirati & Puris, which was the lead national creative agency for Burger King, the conflict with Fahlgren client McDonald’s presented the opportunity for the company to buy itself back from the holding company, again becoming an independent company.

In 1989, Fahlgren & Swink acquired Florida-based Benito Advertising, which had offices in Tampa, Orlando and Jacksonville and handled multiple Florida co-ops of McDonald’s. The resulting company was named Fahlgren & Swink/Benito.

In May 1990, Fahlgren & Swink bought Hawley & Martin and became known as Fahlgren & Martin, with David N. Martin serving as chairman.

In 1993, Fahlgren Martin sold Hawley Martin to Arnold Fortuna Lawner & Cabot, again becoming known as Fahlgren.

2009-present

In 2009, Neil Mortine was named CEO of Fahlgren.

Throughout 2010, Fahlgren Mortine completed three acquisitions, beginning in January with the acquisition of Cleveland, Ohio-based Edward Howard & Co., followed in March by the acquisition of Columbus, Ohio-based GRIP Technology, and, finally, in November with the acquisition of certain assets of Sabatino/Day of Dayton, Ohio.

In 2010, Fahlgren celebrated 35 years as agency of record for McDonald’s co-ops across the country. Currently, the company handles advertising and public relations for multiple co-ops in Ohio and Florida.

On March 29, 2011, Fahlgren announced it was changing its name to Fahlgren Mortine to honor the company’s advertising and public relations founders.

Current operations and clients

  • MedStar Health
  • McDonald’s
  • Panama City Beach CVB
  • West Virginia Lottery
  • Emerson
  • Liebert Corporation
  • Elmer's Products
  • Worthington Industries
  • Kroger
  • Awards

    In 2007, Fahlgren Mortine Public Relations, in partnership with the Fraternal Order of Eagles, won the Silver Anvil Award of Excellence, sponsored by the Public Relations Society of America, and won PRSA Bronze Anvil Awards in partnerships with the Ohio Tourism Division and Columbus Blue Jackets Foundation.

    In 2008, Fahlgren Mortine Public Relations again won the Silver Anvil Award of Excellence, this time in partnership with Worthington Industries, and won another Bronze Anvil Award for the Ohio Tourism Division media relations program.

    In 2010, Fahlgren Mortine was awarded two national ADDY Awards from the American Advertising Federation. The two winning entries were "Word Game" and "Picture Game" from the 2009 NAPA NASCAR TV campaign.

    In 2010, Fahlgren Mortine’s media relations program with the Ohio Tourism Division, “Discover Ohio Deals,” was awarded the U.S. Travel Association’s Mercury Award for the best Public and Media Relations program for a state or territory tourism office nationwide.

    In 2010, "Changing the Meaning of 'Organ Donor' Among Motorcyclists," conducted in partnership with Lifeline of Ohio, received a Silver Anvil from PRSA in the public service category. (20) "Bringing Logic to the Data Center Energy Discussion," planned and executed in partnership with Emerson Network Power, received a Silver Anvil Award of Excellence in the Brand/Reputation Management category.

    In 2011, two Fahlgren Mortine public relations campaigns were awarded SABRE Awards from The Holmes Report: the media relations program with Ohio Tourism Division, “Discover Ohio Deals,” and the not-for-profit program with Lifeline of Ohio, “Live On. Ride On."

    In September 2011, Fahlgren Mortine was named the Bulldog Reporter’s Gold Small Agency of the Year in the category of agencies with revenue between $5 to $10 million.

    References

    Fahlgren Mortine Wikipedia