Industry Market Research Area served Worldwide | ||
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Founders Olivier Tilleuil & Joris De Bruyne Services Online Eye tracking & Facial Coding platform | ||
EyeSee is a Belgian high-tech market research company that developed an online platform for webcam based eye tracking and facial coding, making the benefits accessible on the internet. This technology can be used for improvement of marketing communication.
Contents
EyeSee operates in the USA (NYC), Belgium (Ghent) and Serbia (Belgrade).
Technology
Eye tracking technology enables following the gaze, while people look at stimuli on the screen, to know what areas are seen, in what order and for how long. The outcomes of eye tracking are heat maps (visual representation of aggregated attention), areas of interest and gaze plots (viewing order).
Facial coding technology detects facial expressions and can register 7 basic emotions: happiness, surprise, confusion, disgust, fear, sadness and neutrality. Facial muscle movements are spontaneous, which makes facial coding an objective method for understanding emotional reactions.
An alternative (or complementary) technology that is a UX (user experience) platform that can register navigation patterns and clicks.
History
EyeSee was founded in 2012 by Olivier Tilleuil who is currently the company’s CEO, and plays an active role in the company.
Recognition
The same year EyeSee won Bizidee – the biggest entrepreneurship competition in Belgium. The company was one of the Top 10 Flemish technology businesses of the future according to De Standaard. In 2014 Olivier Tilleuil won the ‘BRAVE’ Award at 2014 BAQMaR Conference, organized by the Belgian Association for Quali and Quanti Research. In May 2015 the company won Global Mobile Innovator Competition in NYC.